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archetypes are known to reflect individual realities and struggles
… but the journey always has a common thread
YODA Archetype: Sage Core Desire:
Goal:
Fear:
Strategy:
Gift:
the discovery of truth
wisdom and intelligence
being duped
seek out info & knowledge
to use intelligence and analysis to understand the world
Core Desire: the discovery of truth
Goal: to use intelligence and analysis to understand the world
Fear: being duped
Strategy: seek out info and knowledge
Strategy: seek out info and knowledge
Gift: wisdom and intelligence
HAN SOLO archetype: explorer
freedom experience journey!
Core Desire: the freedom to find out who you are through exploring the world
Goal: to experience a better, more authentic, fulfilling life
Fear: getting trapped, confirming inner emptiness
Strategy: journey, seek out and experience new things
Gift: autonomy, ambition, to be true
JAR JAR
archetype: innocent
optimist faith paradise!
Core Desire: to experience paradise
Goal: to be happy
Fear: doing something wrong of bad
Strategy: do things right
Gift: faith and optimism
BOBA FET archetype: outlaw
radical revolution disrupt!
Core Desire: revenge or revolution
Goal: to destroy what is not working for the outlaw or society
Fear: being powerless, trivialized
Strategy: disrupt, destroy or shock
Gift: outrageous, radical freedom
LUKE SKYWALKER
archetype: warrior
courage worth competence!
Core Desire: prove one’s worth through courageous and difficult actions
Goal: exert mastery in a way that improves the world
Fear: weakness, vulnerability, wimping out
Strategy: become as strong confident and powerful as you are capable of being
Gift: competence and courage
SITH LORD archetype: magician
universal winner dreamer!
Core Desire: knowledge of the fundamental laws of how the world universe works
Goal: make dreams come true
Fear: unanticipated negative consequences
Strategy: develop vision and live it
Gift: finding win-win outcomes
PRINCESS LEIA
archetype: lover
passion commitment appreciation!
Core Desire: attain intimacy and experience sensual pleasures
Goal: being in a relationship with the people, the experience, the work with they love
Fear: being alone, unwanted, unloved
Strategy: to be more and more attractive in an way
Gift: passion, appreciation, commitment
CHEWBACCA archetype: regular guy
belong common touch realism!
Core Desire: connection with others
Goal: to belong, to fit in Fear: standing out, exiled, rejected
Strategy: develop ordinary solid virtues, the common touch
Gift: realism, empathy, lack of pretense
R2-D2 archetype: jester
play enjoyment light!
Core Desire: to live in the moment with full enjoyment
Goal: to have a great time lighten up the world
Fear: boredom, being bored
Strategy: play, make jokes, be funny
Gift: joy
OBI - WON archetype: caregiver
protect compassion help!
Core Desire: protect people from harm
Goal: to help others
Fear: selfishness, ingratitude
Strategy: do things for others
Gift: compassion, generorsity
DARTH VADER archetype: ruler
control leader responsible!
Core Desire: control
Goal: create a prosperous successful family, company or community
Fear: chaos being overthown
Strategy: exert leadership
Gift: responsibility and leadership
George Lucas archetype: creator
vision skill imagination!
Core Desire: create something of enduring value
Goal: give form to a vision
Fear: having mediocre vision of execution
Strategy: develop artistic control and skill
Gift: creativity and imagination
no matter the interaction, all of these characters have something to say each other as they are all based off of human behavior
lover regular guy jester
outlaw warrior magician
sage% explorer% innocent%
caregiver ruler creator
let’s us use our agency as an example for stories
… after all we are filled with universal characters
dissonance
“you’re to much, your tom-foolery is not cute ”
“I am trying to help you and you just ignore me, you are being selfish”
Jester Caregiver
Lover
resonance
“LOL. laughter is a great way to connect with people :)
“a smile is a great way to show that I care”
Jester Caregiver
Lover