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AREAUDIENCESABANDONINGTHEWEB?

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DIGIDAY BRANDSUMMIT2016

IfYou’reOnTheWeb,You’veSeenOutbrain

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Source:Business Insider

DIGIDAY BRANDSUMMIT2016

It’saMobileWorld

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2008 2015

42% ONDESKTOP

51% ONMOBILE

80% ONDESKTOP

12% ONMOBILE

TIME SPENTPERDAYWITHDIGITALMEDIA

IN 2015

50%ofcontentconsumptionintheOutbrain networkoccurred onmobiledevices

THISTRENDISREFLECTEDIN OUTBRAINDATA…

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Source:Business Insider

DIGIDAY BRANDSUMMIT2016

PeopleSpendMostofTheirTimeonMobileApps,NotWeb

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2013TOTALTIME:

2hrs,38mins

80%INAPPS20%

ONWEB

HOWAMERICANSSPENTTHEIR TIME ONMOBILEDEVICES(PERDAY)

2015TOTALTIME:

3hrs,40mins

90%INAPPS10%

ONWEB

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Source:BIIntelligence

DIGIDAY BRANDSUMMIT2016

MessagingIsOvertakingSocialMediaonMobile

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MOB I L E U S AGEON ME S SANGE RAPPS

*236MINUTES/USERS/MONTH

Q 1 2 0 1 1 Q 3 2 0 1 5

350

MILLIO

NS

TOP4SOCI ALNETWORKING APPS

TOP4MESSAGINGAPPS

TELEGR AM KIK

*

V IBER S LACK WHATSAPP MES S ENGER

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THANKYOU

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