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iOS 11
September 19, 2017
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Today (stories)
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Today (stories)
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Today (stories)
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Today (stories)
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Today (stories)
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developer.apple.com/app-store/discoverability
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Apps
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Apps
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Apps
Apps
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Apps
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Apps
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Games
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Games
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Games
Search
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Search
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Search
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Search
iOS 10 vs. iOS 11
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iOS 10 vs. iOS 11
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 Screenshots
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iOS 11 changes in search
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Screenshots vs. Video
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Vertical vs. Horizontal
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
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Product Page
Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: Developer Page
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Search: In-App Purchases
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Search: In-App Purchases
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Search: In-App Purchases
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Search: In-App Purchases
iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
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App Name
Name must be unique
Important: save current search visibility
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
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iOS 11 Summary1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases in search
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iOS 11 Summary7.Promotional Text (before Description)
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
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iOS 11 Summary7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
10. Reply for reviews
7.Promotional Text (before Description)
8.Description can be changed when submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
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iOS 11 Summary
ASO for iOS 11 readyPositions
1. Optimize: name, subtitle, keywords
2. Move some keywords from name to subtitle
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ASO for iOS 11 readyConversion Rate
1. Improve visibility:name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating
Positions
1. Optimize: name, subtitle, keywords
2. Move some keywords from name to subtitle
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