ATHLETETRAXA marketing strategy to stay ahead of the game

Presented by Aaron Outlen

HOW CAN WE POSITION OUR BRAND?

For athletes and group activity managers, AthleteTrax is the go to administrative hub

that delivers communication, scheduling, and improvement tracking tools at no cost. }{

WSAll inclusive application

Interface and design

Clear target market

Accessible and easy to use

Weak social media presence

No mobile app

Search engine optimization

Social media: Twitter promoted

tweets

Google Ad words

College campus's: Partnerships O T

Blue SombreroTeamSnap

Mitoo (Bluefields)

Search engine marketing

CUSTOMER SERVICE TEST

Response time was extremely fast

5Min.

TRENDS IN TARGET MARKET

EMAIL ISN'T DEAD• Launch aggressive email campaign in a test market

• Send 300 emails

• 120 opened

• 60 clicks

• 12 RSVP or Call to action

A CTR of at least .15% or higher is what we are looking for

> These margins will return fair

percentages

0

5

10

15

20

0 3 6 9 12

REFERENCES• http://www.census.gov/compendia/statab/2012/tables/12s0016.pdf

• http://www.ranker.com/crowdranked-list/universities-with-the-best-college-sports-programs

• http://www.statista.com/statistics/240694/ways-for-a-company-to-reach-students-in-the-us/

• http://www.statista.com/statistics/317458/promoted-tweets-metrics-north-america/

• https://www.teamsnap.com

• http://www.bluefields.com

• http://www.bluesombrero.com