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Australian Privacy PrincipalsComplying as a Marketer
Not a LawyerA Lawyer
Timothy PilgrimAustralia Privacy Commissioner
“new enforcement powers for breaches of the act”
4016 privacy complaints
13 privacy assessments undertaken
104 voluntary data
breach notifications
NPPNational Privacy
Principals
APPAustralian Privacy
Principals
APP
Spam Act
Spam Act 2013To send marketing communications, you need:
• Consent
• Identification
• Unsubscribe
<$3M
$3M+
Timothy PilgrimAustralia Privacy Commissioner
“[be] more transparent what [you] do with information”
1. What personal information is collected and from where?
2. Why do we collect personal information and how do we use it?
3. When and to whom will you disclose personal information?
4. How secure is the information about me?
5. How can I access and correct information about me?
• Embed an opt-out in templates
• De-duplicate data
• One source of truth
“…we've updated our Privacy Policy [with] how we'll collect, use, store and disclose your personal information”
“Our Privacy Policy has been updated in accordance with the Australian Privacy Principles. We hold your personal information for these purposes”
“tighter controls [for] personal information [sent] out of Australia”
Timothy PilgrimAustralia Privacy Commissioner
“Some of your information may be held in the following overseas countries: US, Ireland.
If you do not agree, you can delete your record”
“give [people] greater control of what’s going to happen to [their data]”
Timothy PilgrimAustralia Privacy Commissioner
• Develop a data handling process
• Train staff in it
• Review & tighten access to data
Questions?
One-to-one Marketing
