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© 2015 EFFECTIVE Media
ProposalFor
Ad Placement
Introduction
Effective Media is a media expert specializing in marketing solutions.
Unlike traditional media agencies, we’re not stuck with conventional
planning based on reasonable spending of the budget.
Our approach is not limited by “ad spaces”. For us, everything and
everybody we can use to communicate our target audience is
a Media.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Baki Taksi
Advertising
© 2015 EFFECTIVE Media
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Advantages / TAXI ads
Environmentnot cluttered, one-to-one contact; people are open to receive
information.
Average trip duration 15 minutes Highest rate of each ad impression (5 minutes entertainment/2.5
minutes ad block).
ContentCommercials are mixed with entertaining videos.
• On the door we’ll install thin LED lightbox toattract more attention.
• The posters under the seats will be placedinto acrylic display.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Posters
Posters
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
• The display will open when the driver turns on the taximeter.
• The advertisement will start automatically.
• Passengers will be able to switch it off and to mute soundand adjust volume.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Video display
The place of the display on in the imageis approximate and will be adjusted for thepassengers convenience.
Video display
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Taxi outside branding
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
• The most prominent advertisement format on Baki Taksi.
60%customersare women
40%customersare men
• “Baku Taxi” passengers are above average income earners.
• 100% of men customers are employed.
• Significant part of women customers are also employed.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Passengers / TAXI ads
• “Baku Taxi” has more than 500 taxi cabs. At the moment, lightboxes, posters & monitors are installed inside of the most active 500 cabs.
• Each taxi receives 15-16 orders a day, with average 2 passenger per a drive.
• About 450.000 contacts per month.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Coverage / TAXI ads
Content / TAXI ads
To reduce annoyance from advertising we added entertaining videos mixed with commercials.
We believe that it’s easier to sell to happy people.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
• Your ad will be placed in 500 taxis and will work for yourmarketing goals 7/24.
• You will reach upper middle income audience at theirreceptivity moment.
AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az
Our Services / TAXI ads
• We are the exclusive seller of ad places on LCD monitors inside the cabs of “Baku Taxi” LLC.
500 TAXI
500 MONITOR
24 HOURSERVICE
500 TAXI
500
lightboxes1000 posters
Thanks for attention
Address:
203 Nizami str, AF Business House, Baku AZ 1000
Phone:
+99412 437 93 43
+99470 222 86 66
www.effectivemedia.az
© 2015 EFFECTIVE Media