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MG Services pvt. Ltd.
Social Media strategy: To make people aware about us, engage them with our brand and generate a lead for our company.
About us…
MG services is a private labor service provider company. We provide man power for various day to day problems a household may face.
Standard Services we offer are:
• Housemaids
• Electricians
• Plumbers
• Carpenters
• Drivers
• Cooks
Services are not limited to the ones mentioned above. We cater to individual’s specific needs as well**Conditions apply
Competitive Analysis
• Our prime competitors are Justdial. They are using the Facebook page as well as twitter account to make people visit their website thereby making them aware about their services.
• They are engaging their fans by connecting with them of a personal and emotional level. In one of their posts promoting hobby classes, the post read “Get known as the skating champ in your group”. Such language I feel helps in developing a strong connection with the fans.
• Their social media strategy has the one and only goal of making people visit their website.• One thing I admired about them is that their posts always relate to some kind of occasion or festival or season.
Excellent use of photography skills to support their posts.• I would like them to interact more with their fans via events, offers , contests etc. All their posts fall into the lead
generation category thereby not maintaining a balance between engagement and lead generation.
Content Strategy
Our strategy is to have more and more engagement with our fans on a regular basis and eventually convert fans into not just customers but loyal customers.
• Our Facebook strategy is to get maximum likes on our page from where we can direct our fans towards services by maintaining a balance between engagement and lead generation.
• Awareness post Engagement Lead generation
Facebook Offer
Contest
•Tweets with a unique hashtag #BettercallMG .
MailChimp
Innovative Campaign Strategy
Our campaign strategy is to show our fans the creative side of our staff. Through this campaign, we plan to maintain the interest of our fans on our page which will eventually help our company do some business.
Posts related to our strategy:
We plan on posting them on a weekelybasis establishing a routine which will help us get constant attention of our fans
Facebook Ads
• Target Audience
•
Our target audiences include:Newly married.Recently moved.Students staying in hostelHousewives.Working couples.
Targeting Example
Our Facebook ads
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