If you can't read please download the document
View
996
Download
1
Embed Size (px)
Citation preview
Recommendation of a Strategy
Basic SEO Tips for Small Business Owners
How Can I StartDoing SEO?
I Have a SmallBusiness. CanI Afford It?
Can I Compete withThe Big Brands?
Hold on Guys!!I will AnswerYour Questions
NO SEO - NO VISITORS
If you dont do it then search engines cant categorise and rank your site for keywords relevant to your business.
Don't WorryMate!!
More Tips for Small Business Owners
Both on-site SEO and off-site SEO are required
Know your competition
SEO doesnt have to be expensive
SEO results arent instant
The newer your website is, the more patient you will need to be
Never consider your website to be finished
Hurray!!Now I Can StartSEO for My Business
Hold On Mate!!Not Finished Yet..
Adapt to algorithm updates
You dont need to submit your website to search engines. Get advice directly from Google via their Webmaster Guidelines and Webmaster Help Videos.
Dont risk Google penalties
Set-up and use Google Webmaster Tools, Google Analytics, Google+ page for your business.
Use Pay Per Click in addition to SEO
How Can I OptimizeMy WebsiteContent?
Tips For Optimizing Content
Create content primarily for people, not search engines
Remove duplicate content
Dont copy content from other websites
Claim authorship of your content
Ensure your content is good enough to be on the 1st page
Make your content engaging for visitors
So Far Its Good But! How Can I Start The On-Page SEO?
1. Write a unique, descriptive title for every page.2. Write a unique, descriptive meta description for every page. 3. Research keywords before optimizing meta tags.4. Target relevant keywords. Target keywords with commercial intent.5. Long-tail keywords are a great source of traffic.6. Avoid keyword stuffing.7. Dedicate 1 page of your website to each keyword that youre targeting.
On-Page Tips
What Next?
1. Backlinks affect rankings more than anything else. 2. Link building should be a steady, consistent, on-going process, that doesnt stop when you reach a certain number.3. Get backlinks from relevant, trusted sources.4. Dont get involved in link networks.5. Build backlinks to every page of your website that you want to rank.6. Get the good backlinks that your competition already has.7. The majority of your backlinks should be branded.8. Sign up for Ahrefs, Majestic SEO or Open Site Explorer.9. Have direct links from your homepage to your most important pages.
All Most Done!!!
Use Social MediaPromote Business
Use social websites to promote other peoples content as well as your own.
Add social sharing buttons to your website.
Is This Costly?
If You Have Doubt?Contact Us
Eclipse Technology SolutionsChinar park, Rajarhat Kolkata, West Bengal, IndiaPhone :- +91-33-65550013
Website:- www.theetsindia.comFacebook:- http://www.facebook.com/theetsindiaTwitter:- https://twitter.com/Eclipsetech12
Created ByDebojyoti Ghosh