Upload
marieta-christopoulou
View
201
Download
0
Embed Size (px)
Citation preview
#Be BerlinBe Berlin campaign
2008 - 2012
Main Goal : to strengthen Berlin’s positive image
Promote the city on a national and international level as:
a great place to live a leading location for business and industry
a great travel destination
The campaign was financed by the Senate an partners from the Berlin business community.
FOCUS ON PEOPLE
Key visual element of #BeBerlin
"Be Berlin" wanted to give voice to the Berliners. There weren't grandiose events.
USE OF SOCIAL MEDIA
Social involvement
Facebook funs 1.674.807 Instagram 8.238 Posts #beberlin
Twitter Followers 8.779It was up to date and managed to adopt the new trends.
POWERFUL MESSAGINGWording indicated confidence. Messages that showed Berlin a lovely place to be.
• Start Ups
EXTROVERTThe city presented open to other cultures & languages. It was self promoted as "Digital Capital".
TO BE CONTINUEDThe project is still alive. Berlin seems to know where it is heading and has consistency.