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In this quick discussion, Allison Kent-Smith will highlight some of the lessons she has learned peeking inside large organizations and reviewing the state of talent in the industry. She'll review a few of the most important skills to develop - including empathy, bravery and curiosity - and challenge the campers to a walk swiftly towards greater technology understanding throughout their career.
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Know Digital Or It Will Eat YouDigiday Agency Innovation Camp 2014Lovely Va i l , Co lorado
Al l ison Kent-Smith
Wait a minute, who’s this gal?
founder, smith & beta
a talent development consultancy that designs and curates education programs for forward-thinking
brands and agencies.
So, what will I share in <15 min?
1. Inside view on the current state of digital talent 2. Three critical “digital skills” that aren’t really digital
First, let’s peek at talent.
“Doesn’t everyone know digital by now?”
– super duper important magazine editor, 2014
Whoa.
We’ve interviewed and/or surveyed 1000’s of employees
(at some pretty important companies)
I’m here today to share a few down and dirty truths about digital
skills at advertising agencies.(so you can understand career opportunities)
For the next few minutes, imagine you are working in a 80 person advertising agency.
You represent the numbers.
Learning = ParticipationWhen I call your card color, it’s your turn.
Yellow Squares
40% of agency employees identify as
“novice” or “have no idea” about Rich Media.
Green Squares
59% of agency employees identify as
“novice” or “have no idea” about Analytics.
Blue Squares
41% of agency employees identify as
“novice” or “have no idea” about Mobile.
Purple Squares
56%
of agency employees believe education is optional, not critical.
“Please describe the ocean in which we are drowning.”
– Anon Agency Employee
Now, the three critical “digital skills” that aren’t really digital.
APIs. ROI. Hadoop. Java. C++. Responsive Design. CRM. Social Media. Mobile. Courage. IXD. Open Source. Cloud. SVSD. IoT. Programming. IA. Rich Media. Algorithm. Data. Analytics. SEM. Prototyping. Curiosity. Application Development. Platform Strategy. Waterfall. Data Science. PR. User Experience Design. Agile. Drupal. HTML. Javascript. SQL. Physical Computing. Marketing. Metrics. Interface Development. Empathy. CSS. jQuery. Native Advertising. Content Strategy. Sprints. Production. PM. SEO. Strategy. Product Design. Multi-platform. Ecosystem. Storytelling. Apps. Paid Media.
Think about your “skills”, workplace and colleagues.
Curiosity
Are employees content with what they know? Do they teach themselves new skills or “call
in the experts”?
Agency Symptoms
Curiosity separates the most interesting talent from the
not-so-interesting talent.
What have you taught yourself in the last six months?
Empathy
Are employees confused about roles? Is there a general “lack of understanding”
across disciplines?
Agency Symptoms
Are a lot of ideas pitched to clients but very few are sold?
Symptoms Agency Symptoms
How often do you set aside yourexpertise or opinion and
listen?
Courage
Do leaders talk more than act? Are clients demanding more “innovation”?
Agency Symptoms
Are ideas challenged often?
Agency Symptoms
Because if you don’t do that little thing that scares you every day…then why bother?
What is your most courageous idea?
APIs. ROI. Hadoop. Java. C++. Responsive design. CRM. Social Media. Mobile. Courage. IXD. Open source. Cloud. SVSD. IoT. Programming. IA. Rich Media. Algorithm. Data. Analytics. SEM. Prototyping. Curiosity. Application Development. Platform Strategy. Waterfall. Data Science. PR. User Experience Design. Agile. Drupal. HTML. Javascript. SQL. Physical Computing. Marketing. Metrics. Interface Development. Empathy. CSS. J Query. Native Advertising. Content Strategy. Sprints. Production. PM. SEO. Strategy.
Finally, know digital or it will eat you*.
*@mattlemay, teacher
Commit to being more savvy.
Admit what you don’t know.
Know that you will never know it all.
Remember those numbers. Get in there.
Thank [email protected]
smithandbeta.com