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BeMedicare�For�Everyone
Index
IntroductionSTPMarketing�Mix�StrategyFuture�Prospects
�Conceptual�Presentation�By�Onindo�Ahmed
Introduction
The�name�of�our�company�is�'Be�Fit'.��We�are�committed�to�develop�human�health�by�providing�good�quality�affordable�medicines.
Mission� :� Our� Mission� is� to� produce� and� supply� quality� based�Medicare�relief�for�people,�ensuring�benefit�to�the�shareholders,�stakeholders,�society�and�the�nation�at�large.
Vision�:�Our�vision�is�to�be�one�of�the�most�trusted,�admired�and�successful�pharmaceutical�companies�in�the�country�with�a�focus�on� strong� customer� driven� marketing� strategies� &� ethical�practices.
Objective� :� Our� objectives� are� to� conduct� transparent� business�operation�based�on�market�mechanism�within�the�legal�&�social�framework�with�aims�to�attain�the�mission�reflected�by�our�vision.
Purpose�:�Our�purpose�is�to�survive�in�the�market�with�better�competitive�advantage�than�our�competitors�do.
BeMedicare�For�Everyone
STP
Consumer�Market�SegmentationSegmentation�Bases�for�Consumer�Markets
Targeting
Positioning�&�Value�Proposition
Be
Consumer�Market�Segmentation
Convenience�driven�
consumers
Budget�conscious�shoppers
Focuson�quality
Rational,value
for�moneyAttracted�tostrong�brands�
Environmentally�aware Family�focused Health�and�diet
consciousService
/relationshipfocused
Flexibility�isimportant
SocialStatus
VarietySeekers
Benefitseekers Just�for�me Existing�
customers
Be
ApplicableNot�Applicable
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
Climate�:�Bangladesh�has�a�tropical�monsoon-type�climate,�with�a�hot�and�rainy�summer�and�a�dry�winter.
Urban�:�Basundhara�Residential�Area�
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
Toddler�(0�to�6)� 1331��
Kids�(7�to�12)� 2995��
Teens�(13�to�19)� 2715��
Adults�(20�to�40)� 9980
Older�(41-)� 775
Gender
Marital�Status
Age�Group Population
Male
Female
9785
8006
Married
Female
4725
13071
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
Toddler-�7.48%Kids-�16.83%
Teens-�15.26% Adults-�56.08%Older-�4.35%
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
Social�Class
Upper-�35.01%Middle-�44.99%
Lower-�20.00%
A B C
A
B
C
B
C A
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
Convenience�1.�Home�Delivery�2.�Free�Blood�Pressure�and�Diabetic�Check�Up
Value�1.�Rational,�value�for�money�
Segmentation�Bases�for�Consumer�Markets Be
Geographic
Demographic
Psychographic
Benefits�Sought
Behavioral
User�Status���1.�Regular���2.�Occasional
Brand�Knowledge���1.�Some���2.�None�
Targeting Be
UndifferentiatedMarketing
DifferentiatedMarketing
ConcentratedMarketing
Micro�Marketing(Local�Marketing)
Local�Marketing
As�our�company�is�a�startup�and�we�are�the�company's�retailer,�we�serve�in�local�market.�So�we�are�focusing�on�local�marketing�under�micromarketing�strategy�among�the�four�targeting�strategies.�This�strategy�let�us�come�to�know�our�consumer's�interest�about�our�products.�We�can�keep�their�desire�types�of�medicines�in�our�retail�store.�We�discuss�face�to�face�with�our�each�target�consumer�their�requirements�and�try�to�tail�their�service�accordingly.
�From�the�above�marketing�segmentation�we�are�serving�our�consumers�through�Direct��Interaction�with�Consumers�:geographic,�demographic,�psychographic,�benefits�sought�and�behavioral�criteria.�In�Bashundhara�residential�area�we�have�these�various�types�of�consumers.�We�delivered�our�products�to�them.
Good��Relationship�with�Suppliers�:�We�also�have�good�relationship�with�our�company�suppliers.
Positioning Be
Home�Delivery
We� value� our� consumers.� We� give� priorities� to� their� needs.� There� are�many� established� pharmaceuticals�retail� shops�already�have� in� this� area.� So� competition� is� there.�Considering� these� competition�we�provide�some�outstanding�service�such�as�medicine�home�delivery�service.�We�ensure�our�medicine�quality�and�serve�in�a�prior�basis�to�our�valued�customers.
Offering�Unmet�Medical�Needs
As�one�of�our�missions� is� to�deliver�unmet�medical�needs� to�everyone�so�we�offer�emergency�first�aid�services�to�our�consumers.�
People�are�taking�our�products�because�we�offer�value�for�money.�Moreover,�we�maintain�our�medicine�quality.�These�competitive�advantages�lead�us�ahead�than�our�competitors.�
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Core�ProductActual�ProductAugmented�Product
Branding�Strategies���Brand�Value���Brand�Development���Brand�Managing
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Value�Based���Good�value���Value�Added
Internal�Factors���Target�Costing���Organizational�Considerations
External�Factors���Market�and�demand����
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Value�Based�:Value�based�pricing�policy�uses�the�buyers�perception�of�value,�not�the�sellers�cost.
Good�value:�It�refers�to�offering�the�right�combination�of�quality�and�good�services�at�fair�price.�
Value�Added�:�It�means�attaching�value-added�features�and�services�to�differentiate�offers,�supporting�higher�prices�and�build�pricing�power.
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Internal�Factors�:
Target�Costing�:�Target�costing�stands�with�an�ideal�
selling�price�based�on�consumer�value�consideration.
Organizational�Consideration�:�Organizational�
Consideration�includes:��Who�should�set�the�price��Who�can�influence�the�price
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
External�Factors�:
1.�The�market�and�demand
2.�Pricing�in�different�types�of�market
3.�Economic�condition
4.�Government
5.�Social�concern
���
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Decision�Channel
Effective�Positioning
Analyzing�Consumer�Needs
Evaluating�the�Major�Alternatives
Inventory�Management
Transportation
Marketing�Mix�Strategy Be
Product
Pricing
Place/Marketing�ChannelPromotion
Identify�the�Target�Audience
Determine�the�Communication�Objective
Designing�the�Promotion�Message
Choosing�the�Appropriate�Media
Future�ProspectsOur�journey�will�be�to�become�one�of�the�most�trusted,�admired�and�successful�pharmaceutical�companies�in�Bangladesh�with�a�focus�on�strong�customer�driven�marketing�strategies�&�ethical�practices.� With� each�milestone� we� want� to� surpass� our� own�product��and��service��quality��according��to��consumer��demand.
We��want��to��ensure��medicare�...for��everyone!BeMedicare�For�Everyone
Thank�You