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A short presentation about the social media marketing services offered by Surrey-based social media and events company Social Quirk Events This presentation was given at my regular networking group, BNI Guildford Business, on 31st October 2013. If you would like to know more about how Social Quirk can help your company improve your visibility and your sales through use of social networking sites, please visit www.socialquirk.co.uk.
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Becky LadleySocial Quirk Events
Event management for corporate, private and community customers
BNI 10 Minute Presentation31st October 2013
Becky Ladley
About Social Quirk Events
Set up in October 2012Originally provided event management servicesExpanded in 2013 to offer social media services as wellClients in London, Surrey and East Midlands
Let’s focus on social media
What is Social Media Marketing?
Basically… all of theseThe big three:– Facebook– Twitter– LinkedIn
Other popular ones:– Google+– Youtube– Pinterest
And blogging is an important aspect too
Why not do it yourself?
It’s easy to get started and then lose interest
Complicated jargon, e.g. retweet, timeline, endorsement, Edgerank…
It’s easy to waste time if you don’t know what you’re doing or how to use it effectively
Social Quirk services
Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns
Social Media Set-Up and Training
Page/account creationCopywriting for page sectionsTargeted liking/followingSocial media graphics
1 hour training sessionCheat-sheetOn-going help service
Fyrebirds
Fyrebirds – Jewellery company
ProblemSell exclusively at craft fairsWish to raise awareness of company and increase visitors to their stall at fairs
ResultOne week after set-up: over 130 likes already
Benefits:Attractive profile that represents company wellComplete set-up, so no half-jobsTraining so you can get completely on board with social media immediately
Social Quirk services
Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns
Social Media StrategyOne-off Strategy
Social Media PlanSocial Media Review
From 1 hour/month to 1 day a weekWeekly, fortnightly or monthly meetings
Ongoing Strategy
Evaluate your activity on social mediaAnalyse your competitors’ activityDetermine which social networks are the most worthwhile to concentrate onSuggest new approaches/topicsAdvise on the best timings/regularity of posts
Dragonfire Glass – lampwork beads
1 hour/month packageMonthly Skype meetingsSuggestions at past meetings:– Starting a blog– Blogging topics– Competitions over the summer
Dragonfire Glass – lampwork beads
BenefitsSessions function as a “brainstorm” to combine the social media expertise of SQE with the niche market expertise of Dragonfire GlassContinual focus on social media so they don’t lose focus“Test and learn” approach to adjust strategy dependent on success levelsTarget setting and evaluation of goals reached
Social Quirk services
Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns
Social Media Campaigns
Limited time social profile managementIdeal for– launching a new product or service– highlighting one aspect of your business– advertising an event– promoting a new book– promoting good press coverage
Woking Means BusinessAnnual event with no previous social media presenceSQE completely created and managed the Facebook page and Twitter account
#WMB2013
BenefitsIncreased exposure for event beforehandImproved communication between organisers and guestsMore benefits offered to exhibitors (via retweets)Better post-event feedback
Listen out for…“I really don’t understand what a RETWEET is…”
“No one seems to be paying attention to my e-marketing/leaflet drops/print ads…”
“I’ve like to try social media but I wouldn’t know where to start…”
“I don’t think social media can work for my company – it’s too technical…”
Ideal Referrals
Web design companies
Marketing agencies
Companies that provide marketing services (e.g. SEO, video, printers, graphic designers, etc)
Thank you for watching
If you’d like to know more, visit www.socialquirk.co.uk
or email [email protected]
