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How to Become a
www.rebekahradice.com
CONTENT MARKETING
Secrets to a SUPER-STICKY Strategy
POWERHOUSE
Content Marketingis connection marketing. It’s offering the right content to the right people with the right frequency and consistency.
It drives sales…
boosts your bottom line and connects consumers to your brand. In other words - it helps you tell your story in a powerful and meaningful way.
And making an impact is more important than ever before.
Twitter has 284 million monthly active users Instagram has 300 million monthly active users Facebook has 1.35 BILLION monthly active users 74% of online adults (ages 18+) use social networks regularly
23% are on Twitter 71% are on Facebook
Have you said this…I don’t know what kind of content to produce
I don’t know what my customers want
I don’t know how to research my audience
I don’t know how to promote my content
I don’t know how to reuse my content
1. Define Objectives: Raise awareness Extend your reach Build thought leadership Grow your brand Launch a product Promote a book
2. Drill down into specific goals:“Raise awareness around a social media training system to add 500 new members into the program.”
“Build thought leadership through the launch of my New York Times Best selling book.”
3. Do your research!Who is your target market? What do they look like, do for a living and what problems do you solve?
4. Identify content
What do you have and what will you produce?
To become a content
marketing powerhouse, you
have to create SHARE WORTHY
content!
Create and CurateShare content that resonates with your audience
Use the right tools!
• Post Planner• BuzzSumo• Twitter Lists
5. Understand each social network How will they support your objectives?
• Facebook - Attract Potential Clients• Twitter - Build a Credible Reputation• Google Plus – Connect with Like-Minded Business
Professionals• Pinterest – Tell Your Visual Story• Instagram – Diversify Your Marketing Efforts• YouTube – Drive Traffic to Your Website and Blog
7. Get involved In the conversation. Be a giver, not a taker!
Use Tools to Listen, Respond, Share and Stay Interactive
• Sprout Social• Buffer• Tailwind
8. Create a system • Excel• Google Calendar• Co-Schedule (WordPress)• Social Media Tools:• Sprout Social• Buffer