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Scoping
Project Mgmt
Skillset
Tools
Competency Framework
Personal Service
Reporting
Pitch Develop/Delivery Preferred Vendor Assess/
Manage Technical Specifications Risk Assessment
Pre-Programmed Branded Presentation Templates - Ms Word/PPT Master Files
Pitch Identities
Wireframing - Web, App, Responsive
UX Modelling Information Architecture A/B | MVT Testing
Content Planning Scheduling Content Production -
Visual / Media
Content Strategy Drip Communications
Modelling Cloud Management
System A/B | MVT Testing
H.L.D Planning (Project) Matrix Working Briefing
Conceptual Design - Digtal/Social/
Print Gamestorming
Logic & Functionality Mapping
Build Modelling
Social Strategy Proposals/Pitches Training/Guides
Campaign Strategy Planning /Management
Stakeholder Group Communications
Macro & Micro Market Evaluation | Budgetary
Management | ROI Analysis | Supplier Management | Resource Management
| Critical Path
Responsive Template Design | App Design | User Interface | Brand Management | Digital /
Brand / Print Design
Strategy | Detailed Scoping Documentation | Logic
Mapping | CMS Mapping | Development | Project
Management | HTML | CSS | UX/UI
Creative Copywriting | Content Sourcing | Pub-
lishing | Media Production | Offers | Strategic Advertising |
Affiliates
Behaviour Driven Messaging | Responsive User
Centric Omni-Channel Communications |
Marketing/Sales Automation
Content Kit Methodologies
SDLC/Waterfall Agile
Prototyping
Brandwatch / Rant & Rave Adobe Cs6 Animated Images
CRM - Act /Salesforce / Veeva
Project - Basecamp, Harvest, Ms Dynamics
Google Analytics CMS - .Net | PHP | CQ5
Social Dashboard Suite Content Marketing Promo Portals Keyword Demographics
Smartfocus Campaign Monitor Infusionsoft Swiftpage Veeva / Salesforce
Strategic Consulting - Group, 1-On-1, F2F
360 Thinking
Multi-Concept Approach Relationship Management
Detailed Insights Adaptive Marketing
Expertise
Tone Of Voice Training Coaching
Integrated Thinking Outcome Focuse Audience First Approach
Project Wash-Up Project Analyisis Optimisation and
Recommended Future Improvements
Cost Campaign Impact Attitudinal & Behavioural
Metrics
Metrics Reporting Adwords Reporting Detailed Analysis Review Report &
Recommendations
Social Metrics Reporting Detailed Analysis Review Report &
Recommendations
Channel Reporting Data Cleansing Campaign Reporting
HEY.DIGITAL
Career HistoryMarketing & Technology StrategistAbbvie | Jan 2015 – Present | Maidenhead, UKKey Responsibilities
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/ Infrastructure/Technlology)
Conceptual Planning (Brand/Product/Experience/SaS) User Experience Strategy (Patient/Practitioner/Public) Product Development (Existing/Brand/New/Trials/Launch) Project Scoping (Brief/Budget/Time/Stakeholders) Project Management (Scoping/Team/Stakeholder
Management/Reporting/UAT/Demo) Solution Development (RWD/App/Mainstream/Custom) Solution Management (Maintain/Report/Evaluate/Evolve) Communications (User/Admin/Maintenance/Stakeholder)
Senior Digital Project ManagerQuintiles | Apr 2014 – Dec 2014 | Reading, UKKey Responsibilities
Project Inception (Technical Enquiries/RFI/ RFP/Proposals/Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/ Stakeholders/)
Budget development/management (Avg 100-250K)
Project delivery management (Project Tracking/Stakeholder Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development App development (Medical/Learning/Data) Elearning/Training development Research & Focus Groups
Digital Brand ManagerAddingvalue | Oct 2012 – Apr 2014 | Twickenham, UKKey Responsibilities
Digital Strategist (Client/Vendor/Technology) Web manager (Maintenance/Development/Positioning/Digital
Lead Generation) Communications Manager (Strategy/Design/Development,
Reporting) Social Media Marketing Manager (Build/Maintenance/Brand/
Strategy/Campaign/Reporting)
Digital Brand ExecutiveBluesky | Dec 2010 – Oct 2012 | Guildford, UKKey Responsibilities
Digital Strategist (Business/Client/Vendor/Technology) Web manager (Maintenance/Development/Positioning/Digital
HEY.DIGITAL
Career History
Lead Generation) E-communications manager (Strategy/Design/Development/
Reporting) Social media marketing manager (platform build/maintenance,
brand champion/strategy/campaign strategy/reporting) Project Management Trainer
Marketing ExecutiveRomans | May 2010 – Nov 2010 (Contract) | Bracknell, UKKey Responsibilities
Sales, Flower IFA and Boyer Planning marketing campaigns Sales, Flower IFA and Boyer Planning marketing collateral Sales, Flower IFA, Web, SEO, PPC activity
Marketing & Events CoordinatorCIM | Dec 2007 – May 2010 | Cookham, UKKey Responsibilities
Redevelop, launch and maintain the Mailing List Service (eMar-keting & DM service)
Generation of new leads through integrated communications projects (full marketing mix)
Education and redevelopment (conversion) of lapsed, inactive
and warm leads (full marketing mix) Development and marketing of CIM’s central events portfolio
Account ExecutivePMI |Jun 2005 – Nov 2007 | Maidenhead, UKKey Responsibilities
Manage UK strategic team for Scottish & Newcastle client Manage live results, reporting and presentation of all strategic
activity (Scottish & Newcastle) Monthly field accompaniments with field staff to develop/
monitor team and ensure accuracy of field work Account management of the Innocent Drinks account Assist in tactical and strategic on other team accounts where
required (Kodak, P&G & Universal) Management of company events team
Account CoordinatorReach | May 2004 – June 2005 | Maidenhead, UKKey Responsibilities
Co-manage UK strategic team for Nestle Rowntree client Management of team of 20 Managers & 200 staff, fleet and logistics Monthly sales report generation
HEY.DIGITAL
“Ben lives and breathes all things social and digital. He’s never dull, always idiosyncratic and has a passion to deliver great projects for his clients.”
Randle Stonier | Founder & CEO | Addingvalue
“Ben is an extremely talented & dedicated marketing professional to work with. He is very driven and creative, yet focused on the task at hand. His experience within branding and digital marketing enabled
me to trust him to grasp the key messages and to communicate these in a manner, which I am proud to attach to my brand.
I have no hesitation in recommending Ben and look forward to working with him again”
Tarun Shaunak | UK Digital Marketing Manager | HTC
Some Feedback
“I worked with Ben when developing our leadership transformation programme with Bluesky. Ben is very passionate about his area of expertise and very quickly understood our needs. He was able to
interpret what we were trying to achieve into a first class branding and social media solution which added value to and helped bring the change programme to life.”
Phil Hepburn | European HR Director | Formica
“Ben manages to mix high energy and creativity with a very structured and practical approach to his work. This makes him and those who interact with him very productive and collectively achieve a
staggering amount of work in an unfeasibly short amount of time. Looking forward to the next project Ben!”
Simon Wainewright | Sales & Marketing Director | Adam Phones
HEY.DIGITAL
“I have worked with Ben on a number of projects and found him very organised and detailed-oriented brand manager. Ben’s understanding of web technologies and trends has always inspired me and it was a treat to work with him.”
Zeshan Ilyas MBCS CITP, CSM – Senior Consultant/ Scrum Master - Capgemini
“Ben is a talented, creative and hard working individual. He cares about the quality of his work and has a good depth of knowledge in the digital marketing space.”
Marc Jantzen – Founder & CEO – Bluesky
Ben is a passionate and dynamic individual, who has added real value to Blue Sky since joining. His creative mind and ideas have stretched my own personal thinking and have positively
impacted on the work we have done with clients. Ben has a great understanding of social media, but more importantly how to use it to engage and bring people together
Sean Spurgin – Principal Consultant - Bluesky
Why not!
No ORANGES were hurt in the making of any of these materials
Check out my detailed career experience download for more juicy bits.www.hey.digital/my-profile/detailed-career-experience-role
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