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Our world is beingdefined by the…

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Age of Identity Age of Value Age of Experience Age of You

Brands acted as a tool to identify and differentiate offerings.

Brands leveraged to improve business decision making

Brands become the higher purpose that inspires a connected ecosystem

Brands are becoming the consumer’s personal partner

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From broadcast and receive…

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…to better connected…

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…to better informed…

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…to living digital

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Our lives became more complex

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Our media consumption shiftedIt was estimated that 12 billion internet connected devices were used by the end of 2014 – an average of 1.7 devices per person on the planet. As a result, the share of total ad spend dedicated to internet advertising has increased from 14.6% to 22.1% since 2010.

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The very essence of the way we interact has changed

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Micro Moments

People experience brands in micro moments—constantly moving from one to another—a brand’s entire experience is measured and formed in an instant. Brands need to be designed to live in moments, even as they scale, try new things, and push boundaries.

Macro Context

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These micro moments are measured and evaluated in a macro context. Brands will have to empathize with an individual’s priorities, figuring out how to meet people exactly where they are, and when they want it, and tailor to how people move through their worlds.

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BRANDSAT THE SPEEDOF LIFE

BFinancial Forecast

$% Role of brand

Brand strength

Brandvalue

Interbrand’s Brand Valuation Methodology

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BESTGLOBALBRANDS2015

All trademarks, logos, brands, and product names referred to in Best Global Brands are the property of their respective trademark owners.  Interbrand does claim any affiliation, sponsorship, or endorsement with any owner or mark.

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The overall value of the entire table is up 7.4% (from $1.6 trillion to $1.72 trillion)

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While there are 15 automotive brands in total, the 13 technology brands truly dominatethe ranking—making up more than a third of its value (33.5% of the total table value)

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1 2 3 4 5

6 7 8 9 10

+43% $170,276 +12% $120,314 –4% $78,423 +11% $67,670 –10% $65,095

+16% $49,048 0% $45,297 –7% $42,267 –6% $39,809 +29% $37,948

Top 10 Brands($ in U.S Millions)

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+54% $22,029 +43% $170,276 +29% $37,948 +22% $10,944 +19% $9,082

+17% $6,257 +17% $7,243 +17% $5,551 +16% $6,266 +16% $5,130

23 201529 2014

1 20151 2014

10 201515 2014

41 201546 2014

49 201556 2014

68 201577 2014

59 201566 2014

76 201588 2014

67 201576 2014

86 201592 2014

Top Risers ($ in U.S Millions)

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82 97 98 99 100

$5,362 $4,251 $4,243 $4,131 $4,114

New Entrants($ in U.S Millions)