Marketing Mix

■ Product – Match Services■ Others

– Elite Matrimony– Matrimony Photography– Wedsnapper– Matrimony Directory

Price

Price

Payment Options

Place– Physical office– Websites– Mobile Apps– WhatsApp

Promotion– Advertisements – Regional– Blogs – happymarriages.com– Coupon Codes– Social Media – Facebook, Twitter, Pinterest

Segmentation■ Demographic Segmentation

– Targeted the age group 19 – 35 who form the largest base of matrimonial users.

■ Geographic Segmentation– Segmented by each state through language. It has got 15 separate websites based

on languages. Physical store present in all one and two tier cities.

■ Behavioral Segmentation– People who are looking to get married, people who want their son/daughter to

get married.– Mostly first time users.

■ Psychographic Segmentation– Able to search by Religion, Caste, Sub-caste, Star etc.

Targeting■ Youths looking to get married and parents looking for their son/daughter

to get married.

■ By age group – majority of users in the age group 19 – 35.

■ Further targeted by language – 15 languages and sub websites.