SMGT

PROJECT REPORT

ON

COMPANY ANALYSIS

Submitted To: Submitted By:

Dr. V V Ratna Paritosh Kumar Singh JL13FS35

Prateek Chaudhary JL13PGDM095

Ankit Pandey JL13PGDM070

Omar Mustafa Khan JL13PGDM032

Ashwini Mishra JL13RM018

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Contents Overview of Indian Retail Industry ............................................................................................................... 3

Company Profile ............................................................................................................................................ 7

ABOUT BIG BAZAAR .................................................................................................................................. 7

Vision ..................................................................................................................................................... 7

Mission .................................................................................................................................................. 7

Core Values ........................................................................................................................................... 7

Organizational Structure ............................................................................................................................... 9

Internal Leadership ..................................................................................................................................... 10

Work Culture ............................................................................................................................................... 10

Corporate Level Strategy ............................................................................................................................ 11

Business Level Strategy ............................................................................................................................... 11

Operational Level Strategy.......................................................................................................................... 12

PRODUCT PORTFOLIO OF BIG BAAZAR ....................................................................................................... 12

SWOT Analysis............................................................................................................................................. 16

PORTER’S FIVE FORCES ............................................................................................................................... 19

PEST Analysis ............................................................................................................................................... 20

Capabilities and Core Competencies .......................................................................................................... 21

References .................................................................................................................................................. 22

TABLE OF FIGURES

FIGURE 1: INDIAN RETAIL INDUSTRY ....................................................................................................................................... 6

FIGURE 2: MARKET BREAK-UP OF RETAIL SECTOR IN INDIA BY REVENUE ………………………………………………………………….6

FIGURE 3: ORGANIZATION STRUCTURE SOURCE: HTTP://FUTURERETAIL.CO.IN ............................................................................. 9

FIGURE 4: PORTER'S FIVE FORCE MODEL .............................................................................................................................. 19

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Overview of Indian Retail Industry

Brief Introduction India is the fifth largest retail destination globally. The Indian retail industry has experienced

tremendous growth over the last decade with a significant shift towards organized retailing

format and development taking place not just in major cities and metros, but also in Tier II and

Tier III cities. The overall retail market in India is likely to reach Rs 47 trillion (US$ 792.84

billion) by FY 17. As India’s retail industry aggressively expands itself, great demand for real estate is being created. Further, with the online medium of retail gaining more and more

acceptance, there is a tremendous growth opportunity for retail companies, both domestic and

international. Favorable demographics, increasing urbanization, nuclear families, rising affluence

amid consumers, growing preference for branded products and higher aspirations are other

factors which will drive retail consumption in India. Both organized and unorganized retail are

bound not only to coexist but also achieve rapid and sustained growth in the coming years.

Market Size The Indian retail market, currently estimated at around US$ 490 billion, is project to grow at a

compound annual growth rate (CAGR) of 6 per cent to reach US$ 865 billion by 2023. Food and

grocery is the largest category within the retail sector with 60 per cent share followed by the

apparel and mobile segment.

Organized retail, which constituted seven per cent of total retail in 2011–12, is estimated to grow

at a CAGR of 24 per cent and attain 10.2 per cent share of total retail by 2016–

17, according to a study titled 'FDI in Retail: Advantage Farmers' conducted by an industrial

body.

India has about one million online retailers – small and large – which sell their products through

various e-commerce portals. The online retail industry in the country touched US$ 12.6 billion in

2013, according to a recent report by the Internet and Mobile Association of India (IAMAI).

Investments The foreign direct investment (FDI) inflows in single-brand retail trading during the period April

2000 – March 2014 stood at US$ 106.66 million, as per data released by Department of

Industrial Policy and Promotion (DIPP).

The Indian online retail industry is on the rise and has attracted a cumulative funding of US$

1,650.5 million since 2009. Out of the total funding, 65 per cent has gone to horizontals and 25%

to fashion & apparels including jewellery. Flipkart & Myntra, who are now a single entity

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(though they will operate differently), have together garnered 40 per cent of the total funding

invested in Indian e-commerce so far, according to Juxt Data.

The following are the key investments and developments in the Indian retail industry:

Marks and Spencer (M&S) plans to go up to 100 outlets in India within the next two

years following a 13 per cent growth in their sales in the Indian market.

Flipkart.com has recently acquired fashion e-retailer Myntra.com for a sum of around

US$ 3 billion. This deal will help Flipkart garner a larger market share in the e-commerce

segment.

Metro AG plans to increase the number of its wholesale stores in India from 16 to 50 by

2020 and make the country one of its focus expansion markets.

Reliance Industries plans to open 2,000 exclusive outlets, Digital Xpress Mini, in FY 15

to sell the company's telecom services, smart phones, tablets and also accessories of other

brands.

Private equity (PE) firm Texas Pacific Group (TPG) Growth and India's Smile Group will

jointly invest US$ 100 million to help internet and e-commerce companies build and

scale their businesses across the Asia–Pacific region and West Asia.

Ilex-London plans to invest around Rs 5 crore (US$ 843,397.17) over the next five years

to open 10 exclusive stores in India. Stores will have an average size of 500–600 square

feet (sq ft), with an investment of around Rs 5 million (US$ 84,332.95) per store.

Government Initiatives The Government of India has allowed 100 per cent FDI in Single-Brand Retail Trading (SBRT)

and has allowed 51 per cent FDI in Multi-Brand Retail Trading (MBRT). Just recently, the

Competition Commission of India (CCI) approved the proposal of Tesco buying 50 per cent

equity in Trent, which is the first-ever FDI proposal in multi-brand retail trade.

According to the extant policy, foreign retailers investing more than 51 per cent can open outlets

across the country on the condition that 30 per cent of their sourced sales would come from small

to medium-sized domestic enterprises. Further, global chains will now need to invest only 50 per

cent of the initial compulsory investment of US$ 100 million in setting up cold storages and

warehouses in India.

The Confederation of All India Traders (CAIT) has signed a Memorandum of Understanding

(MoU) with eBay to train domestic retailers to use the online market space as an additional tool

for expanding their business. The agreement will enable Indian traders to export via eBay to 201

countries and sell at 4,306 Indian locations.

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Road Ahead India remains a largely untapped and unorganized retail market, with several international retail

companies yet to commence operations in the country. India holds a substantial advantage over

other emerging retail destinations owing to its strong domestic consumption and low rate of

market penetration by overseas retailers.

“India's new middle class is increasingly becoming brand conscious and willing to spend on quality goods, a trend which is creating numerous business opportunities for mid-range

international brands. With political and economic sentiments already showing signs of

improvement, we believe this is the right time for international retailers to look at India for

expansion into the region," as per Mr Anshuman Magazine, Chairman and Managing Director,

CB Richard Ellis (CBRE), South Asia.

E-commerce is also expected to be the next major area for retail growth in India. E-commerce

companies are increasingly going beyond digital marketing and targeting

offline customers as well. With this growth in the e-commerce industry, online retail is estimated

to reach US$ 70 billion by 2020 from US$ 0.6 billion in 2011.

The retail market in India is expected to touch US$ 1.3 trillion by 2020. Organized retail is

expected to account for 20 per cent by 2020. Rapid emergence of mega malls and hypermarkets

are augmenting the growth of organized retail in the country.

India’s strong growth fundamentals along with increased urbanization and consumerism have

opened immense scope for retail expansion for foreign players. The Government of India has

approved 51 per cent foreign direct investment (FDI) in multi-brand retail and increased FDI

limit to 100 per cent in single brand retail and cash and carry operations.

With growing investment in infrastructure, retailers will be able to increase their access to high-

growth potential rural market. The market constitutes over 33 per cent of the FMCG consumer

base in India. Further, E-commerce is expected to be the next major area for retail growth in

India with online retail estimated to reach US$ 70 billion by 2020.

The opportunities in food and grocery retail are immense, given that it constitutes about 69 per

cent of the country’s total retail market, according to panel members at the seventh Food and Grocery Forum India.

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Figure 1: Indian Retail Industry

Market break-up of retail industry in India by revenues

In 2012, ‘Food and Grocery’ accounted for nearly 60 per cent of total revenues in the retail sector followed by Apparel (8 per cent).

Figure 2: Market break-up of retail sector in India by revenue

Source: http://www.ibef.org/industry/retail-india/showcase

Retail Sector

Organized Sector

Supermarket Hypermarket Speciality Store Cash and Carry Department

Store

Unorganized Sector

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Company Profile

ABOUT BIG BAZAAR

The retail format of the Big Bazaar group includes Aadhar, Rural & Home-Town retail chain,

Ezne home-improvement chain, sportswear retailer, depot and music chain. This retail store is a

subsidiary of Future group, Pantaloons Retail India Ltd. Big Bazaar group offers more than 136

stores all over the country. Every Big Bazaar outlet is owned by the company, and not franchised

out to anyone to ensure quick changes to its entire retail chain. Kishore Biyani, the promoter of

the group likes to address himself as ―Chief Knowledge Officer.

Vision

Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the

most profitable manner.

Mission

We share the vision and belief that our customers and stakeholders shall be served only by

creating and executing future scenarios in the consumption space leading to economic

development. We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost-

conscious and committed to quality in whatever we do. We shall ensure that our positive attitude,

sincerity, humility and united determination shall be the driving force to make us successful.

Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

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Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

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Organizational Structure

Figure 3: Organization Structure

Source: http://futureretail.co.in

Managing Director

Chief Marketing Officer

Chief Operational

Officer

Chief Financial Officer

Area Manager

Store Manager

Assistant Store Manager

Marketing Manager

HR Manager Accounts Manager

Logistics Manager

Operational Manager

Asst. Dept. Manager

Team Leader

Sales Executive

CEO Retail

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Internal Leadership

Kishore Biyani is the Managing Director of Future Retail Ltd and the Group Chief Executive

Officer of Future Group. Considered a pioneer of modern retail in India, Kishore’s leadership has led Future Retail’s emergence as India’s leading retailer operating multiple retail formats that cater to the entire basket of Indian consumers.

Mr. Rakesh Biyani is a Joint Managing Director of Future Retail Limited. He has been

associated with the company for over 20 years.

In his executive role as the Joint Managing Director, Mr. Rakesh Biyani leads the management

and expansion of the company’s flagship formats, Central, Big Bazaar and Food Bazaar. Rakesh

is actively involved in Category Management, Retail stores operations and Information

Technology.

S Doreswamy is a Non-executive Independent Director of the Company. He has vast experience

in banking and finance. He retired as Chairman and Managing Director of Central Bank of India.

He is on the Boards of various public companies including Ceat Ltd., Hexaware Technologies

Ltd., and Sakthi Sugars Ltd.

Anil Harish is a Non-executive Independent Director of the Company. He is a partner at D.M.

Harish & Co., Advocates & Solicitors. He specializes in Income Tax, FEMA and property

matters. He is on the Board of a number of public limited companies like Hotel Leela Ventures

Ltd. and Mahindra Life space Developers Ltd. among others.

Bala Deshpande is a Non-executive Independent Director of the Company. She has multi-

industry exposure and has worked with FMCG companies like Bestfoods, Cadburys Ltd. and

ICI. She was also nominated to the Women Leadership forum held in Best foods, New York. She

is on the Board of Info Edge (India) Ltd.

Vijay Biyani is an Executive Director of the Company. He brings more than 25 years of

experience in textile, yarn and ready-made apparels business. He is actively involved in the

financial and administrative functions of the Company.

Work Culture

At Big Bazaar, Empowerment is what employees acquire and freedom at work is what

employees get. They believe their most valuable assets are their People. Young in spirit,

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adventurous in action, with an average age of 27 years, their skilled & qualified professionals

work in an environment where change is the only constant. Powered by the desire to create path-

breaking practices and held together by values, work in this people intensive industry is driven

by softer issues. In their world, making a difference to Customers’ lives is a passion and performance is the key that makes it possible. Out of the box thinking has become a way of life

at Big Bazaar and living with the change, a habit. Leadership is a value that is followed by one

and all at Big Bazaar. Leadership is the quality that motivates employees to never stop learning,

stretching to reach the next challenge, knowing that employees will be rewarded along the way.

In the quest of creating an Indian model of retailing, Big Bazaar has taken initiatives to launch

many retail formats that have come to serve as a benchmark in the industry. Believing in

leadership has given them the optimism to change and be successful at it. They do not predict the

future, but create it. At Big Bazaar employees will get an opportunity to handle multiple

responsibilities, and therein, the grooming to play a larger role in the future. Work is a unique

mix of preserving their core Indian values and yet providing customers with a service, on par

with international standards. At Big Bazaar employees will work with some of the brightest

people from different spheres of industry. They believe it’s a place where employees can live their dreams and pursue a career that reflects their skills and passions.

Corporate Level Strategy

Corporate level strategy for big bazaar is growth. They are following intensification strategy in

growth as they are looking to increase their market share by opening more stores in the tire II and

tire III cities.

Tactics involved in their intensification strategy are:

Offering products at low price.

Offering huge discount on one day in week.

Following franchise model to open more stores in a short time.

Bringing more products in their product portfolio.

Business Level Strategy

• Cost Leadership

They have positioned themselves as a low cost provider for a broad market to increase

the conversion rate of footfalls into buying. By offering wide range of products at a low

cost they are differentiating themselves from the other players in the market.

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• Focused Differentiation

Aadhaar : agri-service cum rural retail

Brand factory- factory outlets for particular market segment

Operational Level Strategy

The Company’s focus on optimizing the store network, increasing store efficiencies along with higher store productivity and upgraded product offering resulted in higher operating margins.

The Company undertook various initiatives to strengthen its technology platform at the store

level as well as at the back end. This resulted in improved efficiencies at the store level through

faster check-outs for customers, optimized resource planning, and reduced time-to-market of

new stores.

PRODUCT PORTFOLIO OF BIG BAAZAR

Depot

1) General books 2) Office stationary 3) Children stationary 4) Film VCD’s & DVD

NBD (New Business Development)

1) Watches 2) Fashion Jewellery 3) Sunglasses 4) Auto accessories 5) Car audio systems

Gold Bazaar

Navras Gold Jewellery (This is a separate unit not related 25000 of different companies. to Big Bazaar they share profits on percentage basis).

Mobile Bazaar

1)All kinds of mobile handsets ranging from Rs 1000 to Rs25000 of different companies 2) All mobile accessories 3) All major prepaid sim cards 4) All post paid connections 5) Cordless phones & landline phones

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Star Sitara

1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals

Shringar

1) Bangles 2) Jewellery sets 3) Bracelets 4) Hair Accessories 5) Bindies 6) Chins

Crockery

1) Crockery cutlery 2) TableMaterials /Napkins 3) Dinner sets 4) Wine, JuiceGlasses

Luggage

1) Travel bags 2) Trolleys 3) School &College Bags 4) Ladies purse & bags 5) Suitcase

Apparels Department

Ladies Wear

1) Sarees 2) Dress Materials 3) Under garments 4) Nightwear 5) Western wear’s

Men’s Wear

1) Formal Shirts & Pants 2) Casual Shirts & Pants 3) Party Wears 4) Fabrics [cut pieces 5) Other Accessories 6) Suits & Blazers 7) Levi’s Signature Garments 8) Ties 9) Jeans Pants 10) Belts, Handkerchiefs

Kid’s Department

Infants Section Boy’s Section

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1) Shirts 2) Baniyans 3) Jhabas 4) Vests 5) Bibs feedings 6) Bed items 7) Baba suits, Frocks 8) Diapers, Pampers 9) Other baby accessories

1) T-shirts, trousers, jeans 2) Cotton shirts, Codraw pants 3) Ethnic wears 4) Co-ordinates 5) Rain coats

Girls Section

1) 1) Cotton Frocks 2) 3) Co-ordinates 3) 4) Western wears 4) 5) Sweaters

Toys Department

1) Soft Toys 2) Board games 3) Dolls 4) Educational toys 5) Remote Cars , bikes 6) Sports items: Cricket bats, balls,

badminton & tennis rackets, hockey bats

7) Cycles 8) Carrom Board

Footwear Department:

1) Sports shoes 2) Casual shoes 3) Formal shoes 4) Men’s sandals 5) Ladies sandals 6) Ladies casuals 7) Ladies Fancy slippers 8) Children shoes 9) Children sandals

Furniture Bazaar:

1) Dining Table 2) Hall Accessories (Sofa sets, Chairs,

Tables etc) 3) Mattresses 4) Computer Table 5) Dressing Table

6) Wardrobe, Almirahetc

Home Linen Department

1) Bed sheets, Bed spreads, Pillows,

Pillow covers Blanket etc 2) Towels, napkins, Yellow duster 3) Curtains, Mats, Table mats, mosquito

nets etc 4) Carpets, Cushion covers, Razai 5) Shopping bags, Fridge covers, Washing

Home Decor

1) Flower Vase

2) Artificial Flowers

3) Candle stand 4) Umbrellas 5) Photo Frames 6) Frame & Wall Paintings

7) Assorted Color Stones woven cover

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machine covers, Micro s, T.V covers, Saree covers, C.D Pouch, Shoe Covers - etc

8) Water Falls (artificial) 9) Birthday items

Food Bazaar

1. Beverages

1) Soft drinks 2) Mineral water 3) Health drinks 4) Fruit Juices

5) Frozen items

Staples Dept

1) Dals, Rice, Wheat, Ragietc, 2) Atta, Rava items, Sugar, Salt etc 3) Cooking Oils, Masala items 4) Dry fruits 5) Ready to cook foods & mixes 6) Spices 7) Breakfast Cereals

2. Confectionaries

1) All kinds of Chocolates and Confectionaries.

2) Cakes and other sweets

Home Care

1) Phenyl, Detergents etc 2) Washing powder etc 3) Dish wash, Tissue papers 4) Scratch, Shoe cases, Fresh wrap

Electronic Bazaar

1) Televisions, DVD Players 2) Home Theatre Systems, Audio Systems 3) Refrigerators 4) Washing Machines 5) Microwave Owen

6) Mixers, Irons & Grinders 7) Computers, Laptops, Printers.

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SWOT Analysis

Strengths

Everyday low prices, which attracts customers. The Big Bazaar Outlets sell a variety of

products at prices which is lower than the market price. Almost every product has some

kind of discount in Big Bazaar.

High brand equity is enjoyed by big bazaar because it showcases 20,000 products at one

place. It offers most exclusive brands under all the categories.

Biggest value retail chain in India. Big Bazaar is definitely the number one retailer in

India. It has built an emotional as well as cordial relationship with its customers. It is also

intending to build long term relationship with all its stakeholders which is very essential

for a successful business venture.

It offers a family shopping experience, where entire family can visit together. Ambience

of Big Bazaar is not like the hypermarket in West, which follows liner layout. It is not

only providing good parking ,AC ambience to create a “ no hassle” shopping experience but also designed in such a way that it provides a traditional bazaar like environment,

where the Indians feel comfortable.

It also has facilities such as online booking and delivery of goods. It is basically retailing

through Internet & web based technologies.

Highly dedicated, responsive & young management team. It is found that more than 60%

of employees are of the age group of 20-35. From this it reveals that company is having a

young and energetic workforce who are very creative, enthusiastic and also very

determined to grow in their career and in turn helping the company to grow.

Almost all big bazaar outlets are Located in the city. Customers are delighted with the

location of Big Bazaar as it is located in the city.

Utilization of latest technology retailing through Internet & web based technologies.

Huge display area both outside and inside the store. Big Bazaar displays all their grocery

and all other product that customer can touch and feel the quality. They also offer self

service.

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Well designed Infrastructure which helps in easy navigation for the customers as well as

staff. They have a huge flooring area in an average of 30,000 square feet.

Product diversity, There are more then 20000 thousand type of products in the store. Big

Bazaar offers the maximum variety for each category of products.

Free services like home delivery, gift wrapping and alteration are provided by the store.

The home delivery service is provided within the range of 5KM.

Healthy and positive relationship between employees and managers. The employees of

the company are satisfied with their job profile which in turn increases efficiency of the

company.

Weakness:

General perception: ‘Low price = Low quality’. In general Big Bazaar is positioned as a low priced and good quality store. But it is only the low price which has clicked with the

customers i.e. the consumer regards Big Bazaar as a store for reasonable price and not

good quality.

Overcrowded during offers (Big 6 Days). During Big 6 days it was noticed that

customers were waiting in queue. These queues deter many customers to make a

purchase, even worse enter into the store.

Long lines at billing counters which are time consuming. During the

peak hours (weekends & evenings) the customers face problems due to less billing

counters.

Limited only to value offering low price products. A number of branded products are still

missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen,

Store is unable to meet the growing consumer demand. The demand for stores like big

bazaar is growing day by day and stores are not fully meeting their needs.

No Seating arrangements are made for customers as well as for employees. Some of the

elderly customers were facing problem after the shopping to take some rest.

Employees’ knowledge about the product is not satisfactory. They do not have

complete knowledge about the products and the promotional offers running in the store.

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Opportunity

A lot of scope is there in the organized Indian retail business. The unorganized retail

sector in India is 97% were as organized is only 3%. There is a lot of scope in future for

organized sector.

Increasing mall culture in India. More people these days prefer to visit big stores where

they can find large variety of products under one roof.

II tier cities will open up new world of opportunities.

The company recognizes the tremendous potential in the food industry is seeking to

venture into rice & other food grain products.

Global Expansion: There are the some untapped, developing and under developing

countries where it can enter.

Threats

Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends),

Hyper city and D mart.

Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases

Changing Government policies. Every year the government policies are changed and the

companies should frame the policies matching with government policies.

Large Foreign Competitors like Wal-Mart are entering to the Indian retail market.

Burgeoning real estate prices which leads to high rentals. Some of the stores are owned

by the company but for some store they need to pay rent and because of the growing real

estate prices it may leads to high rental.

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PORTER’S FIVE FORCES

Figure 4: Porter's Five Force Model

Threat Of New Entrant Threat of new entrant is high as after seeing the growth in retail sector Domestic

conglomerates are looking to start retail chain. International players are also looking to open

retail outlets by tying up with Indian brands. Like Wal-Mart. Barriers to open retail outlets is

not so high which is allowing new players to come in easily.

Threat of Substitute

The tendency in retail is not to specialize in one good or service, but to deal in a wide range

of products and services. This means that what one store offers you will likely find at another

Competitive Rivalry Within

Industry (High)

Threat Of New Entrant

(High)

Bargaining Power Of Suppliers

(Low)

Threat Of Substitute

(High)

Bargaining Power Of

Buyers (High)

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store so this means that substitutes are easily available so threat is on higher side. On-line

retailers are now a day’s biggest threat of substitute.

Bargaining power of suppliers

Bargaining power of suppliers is low as in today’s highly competitive world in comparison to

organized retailers number of suppliers are more and moreover they get a good platform to

sell their goods in a large amount at one place which will reduce their cost.

Bargaining power of Buyers

Bargaining power of customer is high as they have got various options for buying the

products whether from organized or unorganized retailers.

Competitive Rivalry

Competition is very high in this industry because of more players coming into organized

retail segment and on-line retailers are also putting more pressure on the off-line retailers like

Big Bazaar. Foreign players are making this industry more competitive by bringing in more

advanced technology.

PEST Analysis

Political

Political stability is there in the country which is good for whole industry as new government

in the centre is promoting business and looking for growth. This will increase the disposable

income of individuals hence consumption will go above. Government is promoting foreign

technology which will increase the operational efficiency.

Economical

India is one of the fastest growing economies, next only to China (7-7.5% GDP growth rate). Retail Industry to grow leaps and bounds by 2015 due to the consumption driven economy of the country. Increase in the percentage contribution of the service sector to GDP. Increased emphasis on infrastructural growth in the current 5 year plan will help reduce some of the bottlenecks in the retail segment.

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Technological

Technological development for fast billing and the service will increase operational efficiency. Better applications of information technology in the modern retail industry, like in supply chain management, store management, point of sale and customer relationship management will enhance the customer experience and increase profitability. Use ERP module for handling inventory and finance also helps in smooth running of the day to day operation.

Social Culture

Number of nuclear family is increasing in India and it has increased the consumption. Lifestyle is changing because of which people prefer to buy from organized retail at a reasonable price. Increase in Young population giving the country a demographic advantage as they prefer to buy more frequently.

Capabilities and Core Competencies

Best pricing throughout the year.

A choice of more than 20,000 products.

Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes.

Fast deliveries – tie ups with world leaders in logistics & transportation services.

A dedicated Customer Care helpline for any queries.

Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of the other online shopping sites offers

Talks of Quality and Cost

Special emphasis on apparels and life style products

Providing interesting discounts

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References

http://www.studymode.com/subjects/growth-strategies-of-big-bazaar-page3.html

http://www.ibscdc.org/Case_Studies/Strategy/Vision,%20Mission%20and%20Goals/VM

G0015IRC.htm

http://www.slideshare.net/soumeetsarkar/marketing-strategy-customer-satisfaction-

of-big-bazaar

http://www.mbanetbook.co.in/2014/08/project-report-of-big-bazaar-marketing.html

http://futureretail.co.in/businesses/big-bazaar.html

http://www.ibef.org/industry/retail-india/showcase

http://www.rai.net.in/

http://www.doondoo.com/big-bazaar-product-list/find/