BioAlliance Strategies "Fractionalized BD"

Strategy and Deliverables

James J. Sarene Managing Director & Founder Phone: +1 919.386.1666 Mobile: +1 704.293.7162 Email: [email protected] Skype ID: jsarene www.bioalliancestrategies.com

“Fractionalized BD”

Increase BD-ROI

INTRODUCTION This strategic document is intended to define basic operational assumptions and considerations for the creation of an integrated Business Development and Social Marketing support program that resonates in a Global Market. BIOALLIANCE STRATEGIES’ DELIVERABLES MARKETING PLAN §  Marketing Calendar §  Create and Communicate capabilities and materials to your target market through

multiple channels §  Reporting, Metrics and Follow Up Activity

MARKETING OVERSIGHT §  Oversee monthly planning and execution of marketing strategy, tactics and measurable

metrics §  Management involvement with executive team and board members

TWITTER Manage Twitter account and activity: 5-6 daily tweets with 2 specific topics providing links to website, LinkedIn profiles and Slideshare building followers and creating opportunities. LINKEDIN Create weekly “Share Update” for employees providing links to website, Twitter and Slideshare. SLIDESHARE Monthly presentation created providing links to website, LinkedIn profiles and Twitter.

NEWSLETTERS AND REPORTING Newsletters emailed to 30K+ industry contacts providing information about trends, challenges and your company’s solutions to these issues. Sample Client Newsletter Links BioClinica: http://eepurl.com/bKKtGD former client Experimental Pathology Labs: http://eepurl.com/bw1NHP Client since January 2014 Veractiy Logic: http://eepurl.com/bHdl1v Client since January 2014 Chesapeake IRB: http://goo.gl/X9zI4X Client since September 2013 ICTS – Patient Recruitment: http://eepurl.com/bUV2Sr Client since December 2013 •  Data Report from this March 14, 2016 campaign •  Emails: 23, 728 •  Total Opens: 5,395 •  Open Rate: 22.7%

Marketing Calendar and Strategy Once your differentiators and capabilities are defined, we work together to build a BD/Marketing Calendar to map out timelines for specific relevant and timely communication topics that align with industry events such as “Partnerships with CROs, DIA, BIO, SCDM, ISCTM” etc.

Business Development / Marketing CalendarQ3 - 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 4-Aug 11-Aug 18-Aug 25-Aug 1-Sep 8-Sep 15-Sep 22-Sep 29-Sep 6-Oct 13-Oct 20-Oct 27-Oct

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC TC TC TC TC TC TC TC

Q4- 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 3-Nov 10-Nov 17-Nov 24-Nov 1-Dec 8-Dec 15-Dec 22-Dec 29-Dec 5-Jan 12-Jan 19-Jan 26-Jan

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC

REPORTING & METRICS Once Newsletters have been distributed to targeted industry decision makers and influencers, BioAlliance reports all “Opens and Clicks” of contacts who reviewed your materials and went to your website, LinkedIn profiles, Twitter and Slideshare accounts. Business Development Tool This Excel spreadsheet becomes a powerful tool for ‘warm’ follow up calls and emails with people you know have expressed some interest by actions they have taken.

BENEFITS BioAlliance Strategies will manage your Social Media for your brand to stay connected with their customers, employees, and business partners. Benefits will include: §  Increased brand awareness §  Gain direct access to high profile individuals §  Share the latest trends in your industry §  Position your company as an industry ‘Thought Leader’ §  Promote your company content, presentations, etc. §  Drive website and Slideshare traffic §  Boost your website SEO §  Keep your employees’ skills in front of past relationships §  Support your recruiting efforts by connecting directly with

potential employees §  Gather data of individuals who read your company

materials

Experience Professionals

Managing Director & Founder: James J. Sarene has over 18 years experience in the Life Sciences working with companies from emerging biotech to large pharmaceuticals. With special expertise in Business Development, M&A and Licensing, Mr. Sarene was Managing Director at Madison Keats, a boutique Charlotte based transactional firm, where he focused on providing clients with strategic partnerships enabling growth opportunities.

Managing Director: Jared Byer, MBA manages business development and marketing program strategies and execution. Jared is a communications and business development professional with over 15 years of experience in the clinical research industry. Earlier experience includes positions as a technical writer for a leading environmental testing company and as a writer for The Kansas City Times.

Richard M. Hahn: Richard’s professional marketing career began in 1977 when he founded Keynote Media Group in Youngstown, Ohio. Initially, the firm provided creative and broadcast production services for firms seeking highly original marketing campaigns for both the B2C and B2B business sectors.

Advisor: Jack J. Luchese, MBA. Has 30+ years experience with both large global co.’s and small start-up emerging companies where he served 20+ years at general manager/Board-level including CEO & Chairman. Mr. Luchese has a strong financial background and experience in commercial deal making, operating and management along with public operating companies as well as public financings.

Advisors: Operational, Scientific and Technology

Patrick R. Ayd, BSN, MBA Advisor, Clinical Sites

Romano Robusto, LLB, B.CL., B.Sc. Advisor, Medical Devices

Patrick D. Mize, Ph.D. Advisor, Product Development / Regulatory Services

David Dworaczyk, Ph.D. Advisor, Scientific

Imen Jelassi, PharmaD, MSc Advisor, Strategic Sales, Marketing

Carol Koutsourais Manager, Marketing Operations

Next Steps?

Office: +1 919.386.1666Mobile: +1 704.293.7162Email: [email protected]: www.bioalliancestrategies.com

James J. SareneManaging Director& Founder