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Pitch Deck
BlueOS
People shop and learn in a whole new way compared to just a few years ago
Brian Halligan, CEO, HubSpot
Content MarkeAng is all the markeAng that’s leC
Seth Godin, American author, entrepreneur, marketer, & speaker
Pitch Deck
BlueOS MarkeAng departments are under pressure to perform
People’s behaviors have changed. They’re tuning out of tradi9onal marke9ng tac9cs. To a<ract customers, marketers have to provide them with something they love! Solu'on Inbound Marke9ng -‐ a holis9c, data-‐driven approach to marke9ng that a<racts individuals to your brand and converts them into your long-‐las9ng customers and advocates!
Pitch Deck
BlueOS How is Inbound markeAng different?
Past: Cavear Emptor (Buyer beware) • Sales personnel empowered with superior
informa9on about products and services • Trust on the sales person’s opinions • Seller power
Today: Caveat Venditor (Seller beware) • Buyers empowered with superior
informa9on about products and services • Trust on online reviews, blogs and other
user generated content • Buyer power
Pitch Deck
BlueOS How can BlueOS help YOU with Inbound markeAng?
BlueOS helps answer the ques9ons:
• Who are your customers? – Buyer personas
• What are they interested in? – Content strategy & development
• Where are your customers? – Channel research
• How do you reach them? – Outreach analysis
• Why should they buy from you? – Value ar9cula9on
• Is your mix compelling? – Value confirma9on
• Who are your compe9tors? – Compe99ve Analysis & Intelligence
Pitch Deck
BlueOS BlueOS offers a complete Inbound markeAng porLolio
Content Strategy Content Creation Thought Leadership Influencer Posts
Website, Blog and Content Management
System rollout
Search Engine Optimization (SEO) &
Marketing (SEM)
Campaign Conception & Execution Support
Lead Generation Tactics
Marketing Automation Scorecards & Analytics Community Engagement Value Confirmation
Pitch Deck
BlueOS Client success stories
Customer A major Swiss quality assurance company Engagement Dura9on October 2013 – September 2014 Deliverables • Content crea9on (Ar9cles, Blogs, Press releases) • CRM automa9on (Salesforce) • Knowledge management (Starmind) • So^ware tester community building • Events and speaker slot acquisi9on Conversion • 20+ ar9cles published in the USA and Europe • 7 new corporate logos acquired • 240% pipeline growth • 55% more website visitors and signups • 23% improvement in website ranking • 434% more index pages • 340+ new community membership • 14% growth in net monthly recurring revenue • 41% reduc9on in marke9ng expenses
Pitch Deck
BlueOS Our channels and methodologies
The USA & Canada • Wired • Informa9on Week • CIO Magazine • Big Data Republic • Smart Data Collec9ve • UXMag • Re/code Europe & the UK • Outsource Magazine • Computer Weekly • ComputerWoche • Heise Online • Tes9ng Experience And, many more…
Insight Selling Value & Solu9on Selling Pyramid Principle Power Messaging Balanced Scorecard Design Thinking Whiteboard selling Basho Sales JAWS selling ATL / BTL marke9ng Choice Architecture Design of Experiments A/B Tes9ng
Pitch Deck
BlueOS What could YOU expect by working with us?
• Superior collaterals and effec9ve Inbound marke9ng campaigns
• Established content publisher network in the USA and Europe
• Compe99ve prices through blended delivery (on-‐ and offshore teams)
Our driving force: When Cicero spoke, people said, Great speech! When Demosthenes spoke, they said, Let’s march!
Pitch Deck
BlueOS What makes us unique?
• We understand readers’ mindset • We are great in connec9ng the
dots to create compelling content • We are great in storytelling • Wri9ng is our passion
Pitch Deck
BlueOS Interested? Reach us for a discussion
Blue Ocean Solu'ons (BlueOS) UG Mithun Sridharan, Managing Director
Hauptstraße 2, 65760 Eschborn, Germany Ringstraße 21, 69115 Heidelberg, Germany
Mobile: (+49) 176 9792 4897
Business: (+49) 6221 673 9772 E-‐Mail: [email protected]
Web: h<p://www.blueos.in
The %me is NOW to re-‐think your marke%ng. Don’t become a boiled frog!
Pitch Deck
BlueOS
Backup
Pitch Deck
BlueOS B2C Case: How to purchase a camera today?
1 • User wants to purchase a camera
2 • Reviews available cameras on eCommerce, blogs and diverse sites
3 • Compares prices online
4
• May solicit feedback from social network
5 • May a visit to brick & mortar shop to gather a “feel” of the gadget
6 • Chooses the best deal among all available opAons
7 • Makes the purchase
Pitch Deck
BlueOS B2B Case: Why is Inbound markeAng extremely relevant?
• Purchases are strategic in nature and directly affect careers of those involved in the process
• Procurement decisions through buying gates in large enterprises
• Product or service must meet the needs of several business units
• Mul9ple stakeholders with diverse expecta9ons involved in buying
• A broad content porpolio is required to meet the informa9onal needs of these stakeholders
Pitch Deck
BlueOS Customers’ online behavior is re-‐defining markeAng
• 70% of buying decisions made online before first contact with seller
• Customer preferences are increasingly specific and they expect suppliers to cater to their informa9on needs
• Omni-‐channel content marke9ng increasingly important to customers
• Buyers expect high quality, unbiased content from diverse sources to aid their decision-‐making process
• Social buying trends shaping buyer-‐seller interac9on
• Purchasing strategies converging between B2B and B2C segments
