BookMart

• BookMart is a new generation app which will certainly help all the needy people and those who can’t afford books will easily access it at an affordable price.

• Other websites and apps are also trying this but we are one step ahead of them in all respect. Our delivery partners is a recognised name which will never disappoint you.

SITUATION ANALYSIS

Company Profile

BookMart is an online bookstore

which aims to bring together all the customers on

our platform where you can buy and sell used books.

Company Overview

Market Overview

INTERNET

• Internet is an accessible shopping tool for our target population.

• More than 75% of teenagers use internet.• More than 60% of young adults consider using internet

better than watching TV.

ONLINESHOPPING

• Teenagers spend more than $10 Billion in online shopping.

• More than 70% people prefer shopping online.• The top 3 purchases (online) made are apparels, books

and electronic goods.

TARGET CUSTOMERS

• All metropolitan city customer base.• Non metropolitan cities with more population

and also with less population but more colleges and universities.

• The major demand for books comes from students and those preparing for competitive exams.

• The company aims to attract these consumers to register themselves on the app and thus control the major book flow.

To provide valued online

customers with quick delivery of high quality

product.

To establish a network of customers,

vendors and other third

parties to create an easy medium

for book exchanges.

To build an unrivalled service

that enables deeper, more

personal relationships

between customers and

those that matter the most in their

life.

Target for the first year of the Company1000+ users100+ active book vendors1000+ completed book deals

• Filter down goals and objectives of the company down to all managers starting from upper management.

• After acknowledging the goals, set up a timeline to achieve the same.

• Employees will be hired and trained. Processes will be created.

CUSTOMERS

• Company has variety of genres such as Fiction, Classics, Children’s Book, Textbooks, and much more.

• Customer can buy book of their need.• Customer can also sell their used books.

COLLABORATORS

• Other than BookMart’s own logistics, it will also work closely with external partners like BlueDart, FedEx, etc. for delivery.

• It will also work with books vendors.

COMPANY

• BookMart began operations on the consignment model. The books that are being ordered by the customers were procured from suppliers on demand.

• It has developed a lot of in-house innovation and developed best practices that have now become the industry standard by the creation of this app.

COMPETITORS

CONTEXT

CUSTOMER VALUE

• Working towards customer delight will obtain customer loyalty gradually.

• Mobile internet usage is increasing there by chances of increase in sales through mobile shopping.

• Development of m-commerce in the e-market.

• Target social medias to reach young population.

COLLABORATOR VALUE

• The main collaborator of this app will be stores of major cities and the delivery companies like BlueDart, FedEx etc.

• So the strategy of delivery companies should be like that customers will always feel convenient and they will review it as good one.

• This will ultimately raise its App value.

COMPANY VALUE

• The company value is to create a memorable experience for buying online old and new books.

• The company value is to establish their strategy of building dominant shares in all the categories they operate in.

• This will strengthen the position of BookMart in Indian Market online book industry.

TACTICS

PRODUCT AND ITS CATEGORIES OFFERED

• Demand for the product.• Need of customers satisfied with the products.• Market for products in the future.• Competitive products in the market.• Adaptability of the product to changing circumstances.

• Have daily sales.• Sales on occasions and eves.

Deals on products and services

Text Books Fiction and Non-fiction Entrance Exams Children Comics & Magazines

Wide Range of Product Categories:

This app can provide following services to their customers:• Product to purchase • Shipping• Courier• Mode of payment• Order Status• Cancellation and returns• Having even tie up with Skype for the same on

the website for user delight.

Sell on BookMart• Sellers list their items on BookMart.• Customers view other relevant products

according to the need.• Customers buy the desired product.• BookMart delivers it to them.• Gives the amount to the seller after reduction

of requisite fee.

The invention of this app will create a milestone in the economic world and social media will help this app to get connected with many people and has given many choices to their consumers for their selection of products.

• Free version of the app will help to find the products for free based on the consumer likes and dislikes but it won’t be specific.

• Premium version of the app would look for the consumers choice and get paid once for their subscribed app and continue the usage of app till end.

• The premium amount is calculated on the bases of consumer visiting this app to buy products and they need to pay 1.5% amount of money from the purchased product rate.

Incentives is to encourage customers to shop via the app, thus

giving them a taste of the convenience of mobile app

shopping. Free shipping overall Indian boundaries after certain

amount of purchase done from the site and even without minimum

purchase for the regular and loyal customers. Data collection and

maintenance is easier for this app when compared to a website.

Numerous way of communicating with consumers includes the app will get featured in Official Blogs,Featuring emails,Featuring in Social Media groups and communities,Promote the app through promo video Shout out on social channelsAsk user to rate and share are all some of the promotions for this app which will be a part of business tactics.

DISTRIBUTION

The target of distributing the products through this app is done by:

The app which get downloaded from Google Play and App Store is featured

such that the consumers have the choice to choose the right distributor for their

selected product and thus goods are delivered only by their specified channel

distributor.

Selection criteria at BookMart:While years of experience is always beneficial for a candidate. BookMart’s focus is to hire those who are able to consistently raise the bar and introduces a variety of innovation forward. As BookMart’s grows it feels as absolutely necessary that this company employees are also to grow professionally with the organisation.

PROCESSES

• This App major policy which is primarily aimed to build trust with customers.

• Investment will be made to buy new and old books in bulk from the local outlets and partner with good delivery companies, so that there would be no delay in delivery.

• They intend to enter into various new categories and expand their current categories as well.

• BookMart is looking at associations with a larger number of suppliers and partners, both nationally and internationally.

• A low capital investment and a fast turn around time helps in promotion of this new generation app.

• Themes of advertisements concentrating on different services are provided.

• BookMart need to tie up with many organisations and maintain a good relationship.

• BookMart offers membership card for a premium customers.

SUMMARY

Situation Analysis

Tactics

DISCLAIMER

Created by Saurabh Parihar, IIT Kanpur. During a marketing internship by Prof.

Sameer Mathur, IIM Lucknow.