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Social marketing KPI’s
“Measure the R.O.I. of your social marketing campaigns”
The social engagement circles
Public
Fans and followers
Leads and prospects
Customers
Loyal customers
Brand advocates
Social KPI’s are useless unless…
① You have clearly defined your social sales pitch
② You know what your target group is ‘doing’ on social media
③ You create and curate the right content
④ You have at least one dedicated social selling expert to manage your social channels
“SEO is een besmettelijke ziekte.”
Define your budget – Think in R.O.I.
ROI (Leads)
Time
Content creating, curating and sharing
Socia
l mar
keting
R.O.I.
Investment
Measure your Social Reach and activity
①Average response time
②Content rate
③Post rate & response rate
④Content quality
Measure your (potential) audience
①Audience growth rate②Average SERP position & CPM (Google Ads)③Brand awareness (#mentions)④Influence scores (Klout)⑤Potential impressions & reach⑥Video views on YouTube & Vimeo
Measure acquisition
①Blog subscribers
②Traffic ratio on your website: sources
③Social opt-ins on your website
④Leads
⑤Micro conversions (if measurable…)
Measure actions, sales and results
①Online lead velocity rate
②Social media conversion rate
③Cost per lead (Social channels)
④Revenue per lead (Social channels)
Measure retention
Measure retention
①Goes far beyond social metrics
②CLTV: Customer Lifetime value
③Customer retention rate
④Testimonials rate
⑤Support ticket costs
Social opt-in
lead gen
Social sharing
Brand exposure
Expertise = Online authorit
y
The social marketing loop
