Winter camp

Brand Result Co-creation

iGCDP

oGCDP

GIP

TMP/TLP

Project

Adhoc

GYAP

Exchange Fair

GIP Fair

GIP Brand

IXP

Join to Lead

Group

iGCDP

• Bintang

• Sabri

• Gratia

oGCDP

• Agi

• Gashif

• Abib

GIP

• Randi

• Nate

• Marsa

TMP/TLP

• Jazman

• Lukas

• Berly

What You’re Gonna do:

• Sum up the most frequent word

come up on survey related to the

program you’ve been assigned on

• From that, create the key message

and tagline of the brand

• Concept the logo

• Present it to the audience!

• Feedback & Finalization time

Present your

idea!

Get back

And

Have

Group

Hug

Look Around You

Expected Output: • SOP for each program’s brand

refreshment

• Key message & tagline

• Do(s) & Don’t(s)

• Visualization example (if needed)