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BRAND SPURM O N T H L Y B R A N D M A G A Z I N E
Hollandia Vs Peak: The Underlining Insinuations
Street Hawking Ban: Implications for Brands
Brand category cross carpetingCan’t imagine Coke Beer.
Can’t imagine Orijin Zero…
Maiden Edition 2016
AutoMeet the young man
redefining auto-parts biz
Noodles Market Consumers Want More
Value For Money…
@brand_spurng facebook.com/Brand-Spur-NigeriaImage credits:
istock.com, 123RF.com and Google search
4 | www.nitda.gov.ng 4 | www.nitda.gov.ng
47. Hollandia Vs Peak:
23. Can’t imagine Coke Beer.
Can’t imagine Orijin Zero…
73. Picture speak: Africa’s
Largest Tech Event.
84. Meet the young man
redefining auto-parts biz
Editor-In-ChiefBello Salami
Photography & ImagesInternet & Eye level Studio
Contact Brand Spur for sponsorship and advert placement,3, Kunle Olaleye Street, Victory Estate, Ojodu, Lagos State.Email: [email protected]
www.brandspurng.com
Content gathering & Design: Kondoritto Artz Nigeria
All rights reserved Brand spuris the official in-house Publication of the Brand Spur Nigeria (BSN) ©2016
C O N T E N TS9
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Brand Spur is a monthly report to keep you abreast of the current event inNigeria within selected product category. The report contains importantinformation of happenings in the market and any other information relevantto the smooth and continuous operation of your business.Brand Spur helps you see your activities in the market place vis-à-viscompetition.
EditorialRecession in Nigeria is currently making manufacturers including brand gatekeepers and
Entrepreneurs rethink their stand so as not to lose their hold in the minds of the consumers
and subsequently their wallets.
While difficult times like this mostly favour big brands; smaller brands need to understand
that communicating the brand’s assets such as brand awareness, reputation (competence ,
benefits, attributes, etc.), imagery and deep values among others in an unequivocal manner
to remain unique(exclusivity), strong(saliency) and positive (desirable) ahead of competitors
(especially market leaders) is a major way to grow or sustain brand strength (market share,
growth rate, loyalty rate, penetration etc.). Brands in the height of recession thrive on efforts
put into marketing communication because consumers don’t just buy the brand name; they
buy branded products that promise tangible and intangible benefits which are created by the
manufacturer.
BrandSpur Ng exists to help manufacturers, brand managers, owners and entrepreneurs
sustain such efforts through provision of monthly strategic intelligence which will help them
find their footing in the rowdy marketplace ahead of competition.
This is the maiden edition, and in this issue, BrandSpur Ng shares intelligence on pertinent
issues ranging from the economy (inflation, commodity prices, forex policy etc.), agriculture
(Cocoa), events, brand activities and promotions across different sectors including FMCG,
telecoms, banking, automobile, we also included a corner on young budding entrepreneur’s
exploit.
The promise is to keep improving, however, we invite you to have a good read and you are
welcomed to share your thoughts with us via [email protected] to enable us meet your
expectations.
Gracias!!!
General News…
Inflation soars on rising food prices and high import costs…
3
Bosch Group to increase investment in Nigeria
Bosch Group, a global firm which specializes in automotive parts and accessories as well as automobile technology and which is represented in 150 countries across the world, has announced the intentions to increase its business in Nigeria.Read more...…
Russian firm to build refinery in Calabar
A Russian firm, Safinet Group, has expressed interest in establishing a 7,000-barrels-per-day-capacity refinery in Calabar with a plan to increase its capacity to 65,000bpd in the near future.
Read more...…
Dangote Cement to recruit 5,000 workers in Ghana
As part of its plan to improve access to cement in all parts of Ghana, Dangote Cement, Ghana has commenced the process of recruiting drivers, truck driver assistants and loaders to drive its newly procured 1,000 trucks.Read more...…
News – Headlines
BRANDSPURNG.COM MaidenEdition
Saatchi & Saatchi Executive
suspended over disparaging
comment on women
An executive chairman of advertising agency Saatchi and Saatchi has been suspended from the firm after accusing women of lacking ‘ambition’.Kevin Roberts has been criticised after he said he did not believe that the lack of women in senior rolesRead more...…
New technology to save $1b
from tomato paste import
Erisco Foods Limited, a member of Erisco Bonpet Group has stated that Nigeria will save over $1 billion with the utilization of its new tomato paste technology. The Chief Executive Officer, Erisco Foods Limited, Eric Umeofia, explained that the company
has fabricated a new technologyRead more...…
Ashakacem, Lafarge Africa
seal N11b power plant deal
To boost electricity supply in the North-Eastern part of Nigeria, Lafarge Africa Plc at the weekend, signed an N11 billion deal to build a captive power plant at its Ashaka cement plant in Gombe State. The deal is for the construction o 16 megawatts Lignite-Fired PlantRead more...…
BRANDSPURNG.COM MaidenEdition
News – Headlines
COMMODITIESCURRENT PRICES
LAGOS
CURRENT PRICES
KANO
CURRENT PRICES
ONITSHA
Price Elastic
Palm Oil (25L) N10,500 N10,800 N10,000
Maize (50kg) N12,800 N12,500 N12,700
Tomatoes (50kg) N27,000 N23,000 N25,000
Price Inelastic
Cassava (Garri) (50kg) N9,500 N9,400 N9,400
Flour (50kg) N9,100 N9,000 N9,200
Rice (50kg) N16,000 N15,800 N16,500
Cement (50kg) N1,600 N1,700 N1,650
Beans (50kg) N18,500 N18,000 N19,000
Sugar (50kg) N13,000 N13,100 N13,450
Domestic Commodity Prices
Lagos to jail street hawkers, buyers…Implication for Brands
Lagos feels different these days; new laws are put in place every now and thenbut the latest addition to this collection isn’t looking as good as the governorintended. A ban has been placed on street hawking with the consequencesbeing a fine of 90,000 or 9 months in prison for both buyer and seller.
People are already having their say because not only is buying items on theroad a fundamental part of being a Nigerian, it is a source of income for thosewho still look for honourable ways to make money, and serves as one of thebackbones of music distribution in Nigeria.
Read more...
Retail News…"Brick and Click”
Retail News…"Brick and Click”
BRANDSPURNG.COM MaidenEdition
Nigeria’s Retail Space Grows by More Than 900%
In the last decade, the retail space in Nigeria have recorded
astronomic growth as investments, from both foreign and local
players, has been pouring in unending. At a recent event, Chief
Executive Officer of Broll Nigeria, a real estate services
Read more...…
In a bid to boost retail activities at the airports and shore up revenue
base, the Federal Airports Authority of Nigeria (FAAN) is embarking on
aggressive expansion of the airport facilities as well as the
construction of new airports terminals to create room for more retail
activities and brand
Read more...…
Nigerian airports battle to boost retail spend
Jumia is top 50 smartest companies in the world
The Massachusetts Institute of Technology (MIT) has named African Internet Group, which recently rebranded to Jumia, amongst the world’s 50 Smartest Companies for 2016. MIT editors picked 50 companies worldwide Read more...…
Konga.com Launches 4th Anniversary Sales Promo
Nigeria’ largest online mall, Konga.com has clocked four year and as part of activities planned to celebrate the anniversary, Konga.com has announced a special shopping promo to rewards consumers for their patronage.Read more...…
Red Star Boosts E-Commerce with Saddle
A first of its kind industry solution to manage “Pay-On-Delivery” transactions for online businesses and e-transactions has been deployed by Red Star Plc, a leading courier and logistics organization with decades of service delivery experience. Read more...…
Retail News…"Brick and Click”
BRANDSPURNG.COM MaidenEdition
ZUBBAH.COM
People are getting their money back when they shop on zubbah.com.
Read more…
55
Jumia Nigeria
Winner of the #ILoveJumia Selfie competition was revealed.
Read more…
PAYPORTE
Get a free coke on every order made on payporte.com and also stand a chance to win N10,000
Read more…
Dealdey
Win a trip to dubai this summer in the #DealdeyDubaiGiveawaycontest.
Read more…
Brand Activities and Promo…
BRANDSPURNG.COM MaidenEdition
Dettol Nigeria
RB Nigeria has introduced a new promo activity called #IHAVEEVENTONE challenge.Read more…
55
SPAR
The hypermarket which operates the largest chain Of stores in Nigeria opened its doors to thousands Of eager shoppers Read more…
Noble Carpets and Rugs
The Noble ‘write it, blog it’ contest.Read more…
Darling Hairstyles
Darling hairstyles #STYLELIKEASTAR contest.Read more…
Brand Activities and Promo…
BRANDSPURNG.COM MaidenEdition
Mamador Oil
Mamador oil ensures its daily interaction with consumers on the social media platform.
Read more…
55
Nasco Nigeria
Nasco continue to entertain consumers with its #NascoMoment on radio.
Read more…
NUNU MILK
Nunu continual interaction with consumers.
Read more…
Minimie Chinchin
Minimie chinchin#CreativeHub competition on its twitter page.
Read more…
Brand Activities and Promo…
BRANDSPURNG.COM MaidenEdition
Loya Milk
Loya milk continues to interact with consumer on the social media platform like many brands have been doing
Read more...
55
Olympic milk
Olympic milk continues its digital activation daily with consumers every day.
Read more…
BENNY NIGERIA
The Benny Nigeria collect and win promo with lots of prizes to be won.
Read more…
ONGA NIGERIA
Onga Nigeria continual engagement with consumer daily on twitter.
Read more..,
Brand Activities and Promo…
BRANDSPURNG.COM MaidenEdition
Non - Alcoholic Beverages
In a paper presented at a workshop organised by the Raw Materials Research and Development Council (RMRDC)in Owerri on Friday, Jacobs noted that in spite of the high rate of fruit production and a thriving juice market, thecountry imported fruits concentrates. In the paper entitled “Promoting Investments in Concentrate Production,’’he said the situation resulted in an estimated loss of one billion dollars annually. Jacobs, represented by MrNwabueze Anyanwu, observed that Nigerian farmers also lost 60 per cent of their produce as a result of lack ofprocessing facilities. He listed other factors to include limited demand and logistics challenges such as handlingand transporting the fruits to the urban centres.
Read more...
FRUIT JUICE Nigeria Imports ₦165b
Fruit juice Annually, Says Manufacturers’
Association
The survival battle Coke will have to fight…
So here am I, wittingly musing which is going to happen first: A drastic reduction in the price of the dollar, circulation of fuel in the countryor a change in Coca-cola Nigeria’s marketing strategy.Coca-cola is by far one of the most successful brands in the history of marketing. Since John Pemberton discovered the magic recipe, cokecontinues to play in a second to none market, doling out campaigns that not only change and upbeat the landscape but one way or anotherconnects deeply with their consumers. Quite remarkable is her effective use of human truths and insights that time and again appeals toconsumers’ emotions often making many berserk and head over heels on the brand.
Read more...
…Chivita 100% Wins Award
For “Most Outstanding Juice Brand In Nigeria”
Chivita 100% fruit juice has been recognised as the "Most Outstanding Juice Brand in the Country" by the Marketing Edge Brands and Advertising Excellence awards in Lagos, recently.
Read more...…
Pepsi Longthroat Campaign Wins OAAN’s Overall Grand
PRIX Award
Nigeria’s most inspiring brand campaign in the last 12 months, Pepsi Longthroat has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards in Lagos. The Longthroat creative beat 84 other brand entriesRead more...…
Pepsi wins “Iconic Brand of the Year” award
Barely two weeks after winning the Outdoor Advertising Association of Nigeria (OAAN) Poster Awards’ Grand Prix award for its Long Throat campaign, Pepsi has again clinched the coveted award of Iconic Brand of the year 2015 in the soft drink categoryRead more...…
Non - Alcoholic Beverages
BRANDSPURNG.COM MaidenEdition
GSK Nigeria shareholders vote to sell beverage business to Suntory
GlaxoSmithKline Consumer Nigeria Plc (“GSK Consumer Nigeria”) said on Monday that shareholders of the company have approved the sale of its beverage unit to Suntory Beverage & Food Nigeria Limited.
Read more...…
Non - Alcoholic Beverages
BRANDSPURNG.COM MaidenEdition
Coca-Cola Beverages Africa
opens for business
Coca-Cola Beverages Africa, a joint-venture of SABMiller’s non-alcoholic beverage business with those of The Coca-Cola Company and GutscheFamily Investments (owners of Coca-Cola SABCO) officially opened for business Read more...…
Orijin is not a soft drink!It just cannot be. If it ever becomes, its sister is bound to beail. I also make bold to say here that Star Radler, a halfbeer, half soft drink cannot sit in that middle if it has to be aStar. Star is a beer. It cannot be a hybrid.
I will tell you why. A brand begins to do well and suddenly its minders begin tothink it was time to give it more responsibilities. It is justlike a woman who gives birth to triplets and the husbandbegins to dream of how she could also carry quintuplets.
It hurts.Brands sure have strong shoulders. Butthere is a limit to what should be placedon its head. Even trucks have loadlimits beyond which it becomes unsafeto drive on the roads…
Zeroing in on Orijin ZeroYou see, the burden we place on brands can be as heavy and as large as the space we create for them in our mindscan accommodate. This is because the DNA of brands exist more in the imagination than in the tangible thing wesee and consume.
Credits: BrandishNigeria
Can’t imagine Coke Beer. Can’t imagine Orijin Zero…
Re-think your soft drinks? Possible. But not one that’s in the “spirits”
Ever imagined this? Coke will never be a beer. If it does, it dies.
She is swigging ravenously at the beginning. Staying there is what matters
Credits: BrandishNigeria
Alcoholic Beverages
Nigeria’s 160 million strong population offer a large market for alcoholic beverages. The
Nigerian Alcoholic Drink Market has an estimated of over $6.5 billion. In terms of consumption
preference, Spirits is claimed to be second most preferred alcoholic drink in the country after
Beer. Beer and Wine share 55% and 15% respectively.
“Spirit Penetration is about
30%in Nigerian Retail Market”
43
SPIRITS MARKET IN NIGERIA
‘Nigeria’s spirits market is worth $2 billion and it is increasing at six per cent average yearly, a report by the GlobalAgricultural Information Network (GAIN) has said. While imported spirits account for $500 million, local spirits dominate thesector with 75 per cent share as they are cheaper than the imported brands, it added. The report, however, said importedspirits of various classifications, including the international brands, continue to have preference among Nigeria’s growingyoung and educated middle class. The report obtained by The Nation, contains assessments of commodity and trade issuesmade by United States Department of Agriculture (USDA).Read more...…
45
‘Nigeria’s Spirits
market worth
$2b’
•Local Spirits
dominate with75%
Scholars and culture experts have highlighted the role of beer in the sustenance of the socio-cultural cohesion of
people across ages. They made the submission experts at the 3rd Nigerian Beer Symposium in Lagos on Thursday.
Professor Bartholomew Okolo, a Professor of Applied Microbiology and a former Vice Chancellor of the University of
Nigeria, Nsukka in his paper on the Social and Cultural Roles of Beer in Society, explained that In all societies, beer
plays an important role not only in major life-cycle events, such as birth and death. Read more…
Beer is good for cultural
cohesion, experts at Beer symposium say
Euro Global Foods and Distilleries Limited, makers of a wide range of alcoholic and non-alcoholic beverages such as SabrinaGin, Amphora range of wines, Julius Tonic wine, among others has introduced yet another drink into the market, Power BittersLite. Power Bitters Lite is a lighter version of Power Bitters, which was introduced into the market in February. According tothe company, the Lite version has lower alcohol content. “Power Bitters Lite has already hit the markets through our networkof dealers and distributors across the country. We will be embarking on road shows and other activations to introduce theproduct to Nigerians…Read more...…
45
Euro Global Introduces Power Bitters Lite
Brian Munro donates N2m worth of books to Nigerian
schools
As part of its Corporate Social Responsibility, Brian Munro Limited, makers of Munro’s Glucose D, has donated literature books worth two million naira to primary and secondary schools across different states in NigeriaRead more...…
Strongbow Apple Ciders Rewards Consumers…Partners
With Jumia Food
In a bid to reward consumers and lovers of cider, Nigeria’s first locally brewed cider, Strongbow Apple Ciders, has announced a partnership with Jumia Food formerly known as Hello Food.
Read more...…
98% of our raw materials are sourced locally says Sona
Group Chair
Founder & Chairman of Sona Group, Mr. Arjan Mirchandani has revealed that his businesses were flourishing in Nigeria because the company produces about 98 percent of its products and brands locally from locally sourced materials.Read more...…
Alcoholic Beverages
BRANDSPURNG.COM MaidenEdition
SABMiller set to increase investment in Pabod Breweries
SABMiller Plc, the global brewing giant in the midst of being acquired by its bigger rival, Anheuser-Bush InBev(AB InBev) has said it would increase its investment in Pabod Breweries
Read more...…
Alcoholic Beverages
BRANDSPURNG.COM MaidenEdition
Beta Glass seeks reinstatement of Export Expansion Grant
Beta Glass Plc, the glass bottle and container maker for the beverage, pharmaceutical and cosmetics industries is seeking to reinstate the Export Expansion Grant (EEG) by the Federal Government
Read more...…
NB’s revenue and profit fall on
weak consumer demand, tough
economic environment
Nigerian Breweries Plc, said on Wednesday that net income for the second quarter 2016 fell 24% to N8.6bn, from N11.4bn recorded in the same period in 2015.
Read more...…
Market Watch - May 2016 Edition
10 reasons you should grab an Apple Cider…
Move over beer, wine and spirits!
Cider is now the fastest-growing alcoholic drink category worldwide, thanks to its relatively healthier benefits.
Here are 10 reasons why you’re better off having an apple cider, particularly Strongbow Apple Ciders.
Click here to read more...
BRANDSPURNG.COM MaidenEdition
Market Watch - May 2016 Edition
In a bid to reward consumers and lovers of cider, Nigeria’s first locally brewed cider, Strongbow Apple Ciders, has announced a partnership with Jumia Food formerly
known as Hello Food. Read more…
#Throwback to Social Connect held at @LotusatPattaya .
Proudly supported by #JamesonNigeria #JamesonIrishWhiskey
AMERICAN HONEY HANGOUT,
LAGOS, 2016
ALL THE FUN MOMENTS FROM AMERICAN HONEY HANGOUT, POOLSIDE, WESTWOOD HOTEL, IKOYI.
Industry Focus
INDUSTRY FOCUS:
NIGERIA TOMATO PASTE INDUSTRY
36
’91.1%
Read more...
Tomato pastes manufacturers in the country yesterday told the House of Representatives Joint Committees on Healthcare
Services and Drugs and Narcotics that over 91.1 % of tomato pastes in the country were fake and substandard. Some of the
tomato pastes manufacturing companies that attended the public hearing were Dangote Farms, Erisco Foods Limited and
Savanna Farms.
of Tomato pastes in Nigeria are fake’
Prior to the entry of Instant noodles into the Nigeria culinary landscape, noodles was not seen to be a regularmeal for Nigerians. It was perceived as an Asian diet and only eaten at Chinese Restaurants. But since 1988when De United Foods Industries Limited (now Dufil Prima foods) first marketed its Indomie Noodles, importedfrom Indonesia, in Nigeria, noodles has become a major menu for millions of Nigerians and a brand in mosthomes.By 2006, four noodles companies were already operational in the Nigerian market. Today, over 16 noodlescompanies are now competing for market share in the market. Read more…
47
Noodles Market
Consumers Want More Value For
Money…
Indomie Instant Noodles is offering a lifetime opportunity to aspiring comedy superstars to show the world
their vast potentials and become the next trending comedy superstar in Nigeria in the ongoing INDOMIE
BELLE FULL Comedy Challenge. Read more…
Nigeria Dairy Industry
26
Hollandia Vs Peak:
The Underlining Insinuations
In view of the raging war between leading milk brands, Hollandia and Peak, with the crux of the matter being
the use of ‘Wazo’ and ‘Wazobia’ respectively in their commercials, fresh information offers insight into the
seeming marketing debacle.
HollandiaEvap 65g pack that retails for N50 in its commercial finds expression with the saying which claims good
things come in small sizes. Although, the N50 price mark is never an exclusive preserve of the brand or its
promoters, as other similar brands sells at same price point, the Hollandia ‘Wazo’ pack has the advantage of an
extra 15g more. Therefore, the commercial in questionwas structured to tell consumers in a big way that
HollandiaEvap 65g is the Correct Wazo Milk a sources hinted explaining how the ‘Wazo” tag came about
dispelling insinuations of violation.
Read more…
48
“Peak 456”
Friesland Campina WAMCO,
makers of Peak milk have
introduced yet another brand
to the market, called “Peak
456” and targeted at children
between the ages of 4 to 6
years. The company calls it
the ‘growing up milk’.
Read more...
Dairy Industry
BRANDSPURNG.COM MaidenEdition
49
Any New Strategy From Promasidor To Push Its Flagship Brand, Cowbell?
Milk consumption among Nigerians was just the exclusive right of the rich and the privileged before the 90s, untill the
incursion of Cowbell brand manufactured by Promasidor Nigeria Limited which came up with a sachet pack. This gave
average Nigerians the access to milk consumption. That ‘magical’strategy changed the fortunes of the company while
mass Nigerian became loyal and addicted to the newly introduced pack. Read more......
Does Nunu Evaporated Milk still exist in the market?
Some few years ago, Nunu, an
evaporated milk brand made a loud
entry into the market.
The milk, manufactured by Nutricima
Limited became an instant bride
cherished by many who thought the
milk which promised ”you and your
family a creamy, nutritious and
satisfying milk packed with nutrition
and goodness” had come to stay on the
shelves of supermarkets and stores.
Read more......
What is Nido’s Share of Nigerian Dairy Market?
Some decades ago, specifically in the 70s and 80s, a brand of powdered milk that stirred themarket was Nido, produced by Nestle Nigeria Plc. The brand did so well that it earned therespect of pupils and students in the higher institutions to such extent that if you did not havea tin of Nido in your closet, then you would be termed a pauper while those who wereopportune to have it were termed the Lords.Read more...
Nigeria, there is a drug commonly used by the people from the upper lower and the lower lower, strata of the society. Thedrug, Alabukun, manufactured locally by Odulate Company is regarded as pain killer as well as an antidote to fever. It isassumed that the drug is mostly used by those workers, skilled or unskilled, who exert so much energy in carrying out theirdaily chores. Information gathered recently from some users of the drug showed that they either used it as an energiser orstimulant easily purchased Over The Counter (OTC) and this according medical experts can cause liver damage, heart attack,brain damageRead more...…
45
Opinion: How safe is Alabukun powder to consumer’s health?
30
Telecoms
Smartphone penetration hits 30% in Nigeria…
Penetration of mobile phones remained on the upward swing with about 94 per cent penetration inNigeria. However, statistics from Africa Infotech Consulting (AIC) showed that smartphone penetrationhas increased gaining about 30 per cent penetration with features phones having a 70 per centpenetration Read more......
NEW LAUNCH
ALCATEL’S WATER AND DUST RESISTANT GO
PLAY HITS NIGERIAN MARKET
ALCATEL, one of the world’s fastest-growing smartphone
brands, has introduced the spectacular GO PLAY smartphone
into the Nigerian market. The phone is always ready for
action as its ruggedness allows users to take pictures
underwater and drop it from a height of 1.5 meters without
fear of damage.
Click here to read more…
Spectranet targets 17m
SMEs, families
Chief Executive Officer (CEO), Spectranet Limited, Mr. David Venn, said that the company was determined to provide valuable broadband internet services to most Small and Medium Scale Businesses (SMEs) and families in the country.Read more...…
MTN Nigeria Donates Hearing Aid Device To Less Privileged Children In Lagos
Today at the NECA Hall, “MTNNigeriafoundation hearing aid support”, her Excellency first lady of Lagos state Mrs Bolanle ambode , representing his Excellency ambode,is the Senior adviser Dr olusegun onanuga on primary health care,Read more...…
Spectranet assures Ibadan internet consumers of
improved services
Consumers in Ibadan,Oyo State capital, will soon experience major improvement in their internet services, as Spectranet has launched 4G LTE in the city in a bid to offer subscribers faster and affordable services that will redefine the lifestyle and enhance their businesses.Read more...…
Telecoms
BRANDSPURNG.COM MaidenEdition
British Airways partners Airtel for discounted flights
British Airways has entered into a strategic agreement with telecommunications giant, Airtel, in a deal that will see customers of both organisations enjoy substantial discounts off tickets purchased in the next few months.Read more...…
MTN may go public earlier than expected, plans for 2017
Business Journal reports that MTN Nigeria says it will go public in 2017 as part of a settlement arrangement with the Federal Government of Nigeria. The company says it would take immediate steps to ensure the listing of its shares on The Nigerian Stock Exchange (The NSE) Read more...…
Airtel Announces Short Code for ‘Do Not Disturb’ Service
Leading telecommunications services provider, Airtel Nigeria, has announced its ‘Do not Disturb’ short code, 2442, designed to empower customers in respect to the management of all promotional messages sent to their lines.Read more...…
Telecoms
BRANDSPURNG.COM MaidenEdition
Lenovo maintains position as world’s number one PC
company
Lenovo maintained its position as the world’s #1 PC company with 21.2 percent* market share, according to rankings recently released by IDC and Gartner for their worldwide PC market share rankings for the 2nd quarter of 2016. The company continued to outgrow the global PC marketRead more...…
Smile Communications rolls out voice calls
Nigeria’s leading 4G LTE services provider, Smile Communications Group, Wednesday unveiled a voice call platform designed to be driven by internet bundle loaded on the phone. The innovative package was unveiled
Read more...…
Telecoms
BRANDSPURNG.COM MaidenEdition
Banking & Insurance
Stanbic IBTC, Google
partner on digital inclusion
Stanbic IBTC Bank says it is collaborating with Google to train youths and Small and Medium-Scale Enterprises (SMEs) operators in Nigeria on digital skills. A statement issued by the bank on Saturday said that the collaboration would facilitate capacity-building for SMEsRead more...…
First Bank Wins Best Retail
Bank
First Bank of Nigeria Limited, Nigeria’s most valuable bank brand has won “The Best Retail Bank in Nigeria Award” for the fifth time, the “Mobile Payment Product of the Year award” and the “Credit Card Product of the Year award” in the 2016 Asian Banker Read more...…
Zenith Bank tops KPMG
customer satisfaction rating
Zenith Bank Plc has been rated Nigeria’s most customer-focused bank by KPMG. In the 2016 edition of the annual banking industry Customer Satisfaction Survey recently released, Zenith topped other Nigerian banks in the Customer Satisfaction Index (CSI) with a total of 74.6 pointsRead more...…
Banking & Insurance
BRANDSPURNG.COM MaidenEdition
UBA, MasterCard sign Pan-African pact
United Bank for Africa (UBA) and MasterCard have announced a partnership which will see UBA act as the issuer for MasterCard in 18 new markets in Africa.
Read more...…
Wema Bank to sponsor Nigerian Student Fashion
and Design Week
Wema Bank Plc. has announced its sponsorship of this year’s Nigerian Student Fashion and Design Week (NSFDW 2016). The event will climax with the grand finale scheduled for the Indoor Sports Hall, University of Lagos on Friday August 12 and Saturday 13, 2016.Read more...…
Banking & Insurance
BRANDSPURNG.COM MaidenEdition
Auto Industry Nigeria
‘Nigeria’s vehicle
production capacity to
hit 200,000 by
December
The National Automotive Design and Development Council (NADDC), yesterday, said the total installed vehicleassemblage capacity in the country will reach 200,000 before the end of the year.With new automakers, including Century Auto (Toyota), TATA, Coscharis Auto (FORD, Joylong, Dongfeng), GlobeMotors (Higer, Globe), Leventis (FOTON -Diamler), Kewalram Chanrai (GM, Mitsubishi) and Tilad (Shinery),Director General of NADDC, Aminu Jalal told The Guardian in a telephone conversation that the companies wouldadd over 100,000 vehicles yearly capacity, bringing the total installed capacity to 200,000 in a single operationalshift.Read more…
47
30
The price wars underscore the high stakes for pay-TV operators across the continent. While MultiChoice’s DStv still
owns a dominant share of the pay-TV marketplace, with nearly 8 million African subscribers, rivals are increasingly
staking their claims to the lucrative market. While rosy economic forecasts continue to paint a portrait of a rapidly
growing African middle class, pay-TV operators have found that success in Africa often lies in packaging their
bouquets at rock-bottom prices. Read more…
Pay-TV: Operators Embark
on Price Wars…
MultiChoice Connects with DStv Subscribers at its Lagos Customer Forum
DStv subscribers in the Lekki/Ajaharea of Lagos had a chance to interact with MultiChoice representatives at the DStv customer forum held recently at the Peninsula Resort, Ajah.The forum, which is a regular customer engagement initiative by MultiChoice Nigeria.Read more...…
CNN to establish multi-platform bureau in Nigeria
CNN is launching a new, multi-platform operation in Lagos, Nigeria, designed to give the network a nimble, broad-based, Digital-first presence in Africa’s most populous country. Leading the operation will be Stephanie BusariRead more...…
Galaxy TV launches on DStv
MultiChoice Nigeria has added Galaxy TV, a popular free to air (FTA) channel from Lagos, to its DStv platform from Thursday, 7 July 2016. Galaxy TV will broadcast current news from Nigeria, Africa and the rest of the world and will be on DStvchannel 258.
Read more...…
PAY TV
BRANDSPURNG.COM MaidenEdition
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Photo Speaks from the previous edition in Dec, 2015.
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Photo Speaks from Food Fest Lagos, 2016
Africa’s Largest Tech Event
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Lekki Gardens rewards 11 Building Collapse Survivors
As a socially responsible
corporate entity, Lekki
Gardens Limited, Nigeria’s
leading private real estate
development company has
empowered the survivors of
the unfortunate March 8,
2016 building collapse with
the presentation of Tricycles
and cash support
Read more...…
Real Estate
BRANDSPURNG.COM MaidenEdition
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Cocoa value chain analysis: Knowing where to invest…
Agriculture
3
In 2015, Africa produced about 73% of the total global Cocoa production with 2.9millionMT. Nigeria is currently ranked as the 4th largest producer of Cocoa behind, Cote d’Ivorie, Ghana and Indonesia with about 280,000 MT in 2015 which is about 7% of thetotal global Cocoa market. However, Nigeria was previously producing more Cocoa thanCote d’ Ivorie…
Understanding the Cocoa
Market
Nigeria SME Corner
Famed for their entrepreneurism, Nigeria’s SMEs span everything from
hairdressers, and barbers to App developers, from mechanics to film
production, houses and Bakeries.
In Nigeria, there are 37 Million Micro small and Medium Scale Enterprise
in 2013, which collectively employed some 59.7 Million people and
representing 84% of the labour force, according to the most recent
data from the Nigeria Bureau of Statistics (NBS)
Executive Summary
PwC, Nigerian-British Chamber of Commerce Train Nigerian MSMEs
As part of its efforts to help start-ups navigate the Nigerian business terrain,PricewaterhouseCoopers (PwC Nigeria), a leading professional services firm, inpartnership with The Nigerian-British Chamber of Commerce (NBCC), held acapacity-building workshopRead more...…
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MSMEs
BRANDSPURNG.COM MaidenEdition
Meet the young man redefining auto-parts
business in Nigeria
Founder, Autofactorng,
Damilola Dairo
23-year-old Dairo Damilola Opeyemi who hails from Ibadan, Oyo State is
the young Chief Executive Officer of Autofactorng, redefining auto-parts
business in Nigeria.
In a country where buyers culturally show an overwhelming distrust of
salesmen in the automotive industry, Dairo’s innovative platform sells
genuine auto-parts at affordable prices and delivers it to client’s
doorsteps nationwide with warranties on every item sold is no doubt a
breath of fresh air to car users. The young CEO’s rise to becoming a
nationwide auto-parts supplier in less than a year of establishing his firm
is based largely on his passionate ingenuity to provide car users in the
country with genuine alternative to both sub-standard and fairly used
auto-parts, ‘Tokunbo’ which overtime leaves buyers cheated and
unsatisfied.
Read more…
BRAND SPUR [email protected]
Watch out for our next edition!
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