+ BRANDedTRAY &

Client

2015 Core Program

+ What’s New for 2015? BRANDedTRAY’s integrated marketing triple play

Step 1. In The Game Step 2. Contest Web Page Step 3. ROI Measurement

Brand exposure lands right in fans’ laps with BRANDedTRAY. But the brand reaches far beyond the stadium.

Drive traffic to contest web page to capture leads and increase brand exposure through social media.

We provide insight into campaign effectiveness and measure the impact of your digital promotions with BRANDedTRAY

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+ Step 1: In The Game New Physical Tray Designs

• Clear calls to action leads to better conversion rates • Clean, eye-catching design with a clear intention • Promotions specific to the event, not generic

+ Step 2: Digital Campaigns

Get an eye-catching, professional contest page that amplifies your offer and entices visitors to leave you their contact information. We employ the latest techniques in marketing, design, and web technology to convert more leads and generate more sales for you, no matter what device your visitor uses.

Branded Contest Web Page

Custom landing pages to extend program reach

+ Step 2: Digital Campaigns

Sweepstakes Custom Landing Page which can be A/B Tested across different trays.

Sample Thank You page promoting other brand digital campaigns.

+ Step 2: Digital Campaigns Using hashtags on the tray to generate a social buzz

+ Step 3: ROI Measurement & Analysis Measure the ROI of the tray in one dashboard

• Test ROI on promotions and see which perform better than others

• Run reports on any data points and compare campaigns against one another

• Collect emails and any other data that you request of fans

• Measure conversion rates, click-through rates, drop-offs, and more

+ Digital Campaigns Services included in Core Program

Graphic Design

Campaign Branding & Strategy Your brand is your business. The visual system that expresses your personality, communicates your values, and distinguishes you from your competitors. With your close involvement, we gather information and examine your promotions to visually interpret your campaigns into campaign micro sites and social media apps.

Designs include:

• Mobile Compatible Web Page

Some sample promotions include:

• Sweepstakes • Coupons • Social Media • Polls

Hosting

Robust Hosting Infrastructure with 99.99% uptimeYour pages are hosted on Amazon Web Services S3 servers. We do nightly backups of the database that contains your page sources and that database is replicated in real time across our servers.

Pages are replicated across four fully redundant servers US-West, US-East, Singapore, and Ireland. Any page data (lead information, uploaded assets, and page statistics) is replicated across our US servers.

Failover We automatically detect and route around any failures in any one of our data centers using Amazon's Route 53 DNS and latency-based routing. This automatic failover means that a single error in any one data center will only affect a portion of published page traffic for a short amount of time (within minutes).

Load Balancing Our page serving is "latency balanced" amongst all four data centers. Visitors to your published pages are directed to the closest data center from a network latency perspective to ensure the fastest page load time possible.

+ Digital Campaigns Services included in Core Program

Development & Implementation

Because a campaign is only as successful as its implementation, we take a holistic approach to brand application, channeling the design process to the web experience.

Placing emphasis on human experience, User Interface (UI) and User Experience (UX) experts will design and develop powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing.

Optimization & Analytics

Optimization: A/B testing lets you find out what your customers think, and allows you to prove which version of a page converts better - removing conjecture and opinion based testing.

Analytics: Get complete statistical data on how your promotions are converting, including visits, unique visits, conversion rate, & more

• Test ROI on promotions and see which perform better than others

• Run reports on any data points and compare campaigns against one another

• Collect emails and any other data that you request of fans

• Measure conversion rates, click-through rates, drop-offs, and more

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+ Social Media Promotions Turnkey social campaigns with Facebook

Sweepstakes Coupons Photo Contests HTML Fangate Video Contests Instant Win Polls Pin To Win

Tab For Twitter Instagram Tab Pinterest Tab YouTube Tab Deals Group Deals Leaderboard Rewards

Prize Claim Pick A Winner Quizzes Promote Offer Promote Post Audience Management

Ad Triggers Website Remarketing

+ Social Campaign Recommendations Recommended for In-Game Promotions (All Applicable to 2015 Opportunities)

Sweepstakes Coupons Photo Contests

Instant Win Polls Pick A Winner

In-game polls could yield results – for example, “Vote For Player Of The Game” where fans can vote and see results in real time.

Quick way to build traffic around a post and automate the picking of a winner.

Entice users to take photos – for example, “Selfie Contest” or “Biggest Fan” contest.

Enter to receive a Coupon Code – which could be applied at the game itself or online.

Users find out right away if they won – the application tells them if they are a winner or not.

Sweepstakes could be as basic as promoting tickets to next year’s games, giveaways for exclusive merchandise and more.

+ Sample Social Campaign

Leverage the power of the largest social network on the Internet — Facebook. Increase engagement, get more page likes, and convert fans to leads through sweepstakes, contests, giveaways, and other exciting promotions.

• Use social media to drive fan engagement and spread brand awareness

• Build Tray concepts around social media promotions

Sponsored Facebook App

Extend your offer beyond the stadium to friends of friends for a truly viral campaign!

Promote Facebook app on Fruit Vines digital properties

Photo Contests

“Able to snag a picture at the game? Post your picture here and enter to win!”

+ Sample Social Campaign Sample Facebook social campaign for Fruit Vines

+ BRANDedTRAY &

Client

THANK YOU!