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Branding Lessons for Turbulent Times

Branding Lessons for Turbulent Times – Ferris O’Brien

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Building a brand can be a challenge, but how do you create something that is not only recognizable, but gets people excited as well? In this session, we’ll discuss some of the dos and don’ts, but mostly the dos.

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Page 1: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding Lessons for Turbulent Times

Page 2: Branding Lessons for Turbulent Times – Ferris O’Brien

Transitioning from KSPI to The Spy

Page 3: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding – Logo Development

The simplicity of The Edge logo is what inspired us in the development of The Spy logo.

Page 4: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding – More than “internet radio”

Page 5: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding – The Pieces of the Puzzle• 16 specialty shows

Page 6: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding – The Pieces of the Puzzle

Page 7: Branding Lessons for Turbulent Times – Ferris O’Brien

Branding – The Fun Stuff

Page 8: Branding Lessons for Turbulent Times – Ferris O’Brien

• How we’re different

• What we’ve learned

• Where we’re going