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Pengayaan utk divisi Syiar Akademi Cahaya DKM NK 2014
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BrandingAmhar FM
Contoh
• Magnum• Tong Fang• Printed
Mengapa?• Isi kepala Orang
• Zaman berkembang• Saingan
Variasi Produkbanyak pintu
Marketing v3.0
Value BrandingJangan “Asal Keren”
Vertical MarketingIde – Produksi – Agen
ExperienceHeart, Mind, Spirit
Promiseprogram tawaran vs ekspektasi
Evangelists• maicih : communitized
• komunikasi : love your customer• m2m
Sebar!
4cCustomer, Competitor, Changes, Company
Conversion Rate
Terus?urang kudu salto?
Langkah-langkah1. Passion2. Gambarkan Experience yang dirasakah3. Sederhanakan4. Riset5. Bikin Narasinya
-tamat-
mulai!
Sumber
• Google– Planning a Digital Strategy (red ANT)– 6 Branding Lessons From Eurostar– 20 Creative Branding And Identity Designs For Your Inspiration
• YOUtube– Iklan Klinik Tong Fang– What is Branding
• Komunitas Sukses Mulia– Inspirasi Branding
• Platform Juang DKM NK v1