ART DIRECTOR/ DESIGNER

PORTFOLIO ‘14

CLIENT: SAATCHI X / BRIEF: MY LOVEMARK

CLIENT: CERES / BRIEF: PRODUCT AWARENESS

Fruitree launched a glass bottle range and wanted to do a screensaver to spread the word within the company network.

STAINED GLASS SCREENSAVER

CLIENT: BETTERBOND / BRIEF: PRINT AD

To show the ease of using a bond originator to assist when applying for a home loan, we used a Zapiro like illustrative style to epitomise this service. Subtle visual reference to the CI colours were used as the solution to overcome the burden.

A PAINLESS EXCERCISE

CLIENT: LOOK & LISTEN / BRIEF: PRINT AD

In order to make people aware of the array of art-cinema titles sold at Look & Listen, we made reference to a fine dining menu.

DVD MENU

CLIENT: GUINNESS / BRIEF: END OF YEAR GREETING CARD

For this Diageo greeting card, the idea was to simply say a warm thank you to their commited customer and to entrench the Greatness positioning with typography.

LONG JOURNEY

CLIENT: NSW / BRIEF: AIR FORCE 1

For this new colour code of AF1s the yellow sole was the focal point as it was the only unique feature in relation to the classic white AF1s. The angle was used to make the shoe look like it’s air bound.

WHITE & YELLOW SHOE PHOTOGRAPHY WINDOW DISPLAY DETAIL

WINDOW MERCHANIDSE DISPLAY

CLIENT: NIKE SPORTSWEAR / BRIEF: PRODUCT LAUNCH CAMPAIGN

The dynamic history of Kaizer Chiefs FC is filled with soccer legends that had a major impact on the game. To represent the spirit of the modern team the idea was to depict a pay homage to the iconic KC logo.

CHIEF ICONOGRAPHY

INSTORE MERCHANDISING

WINDOW DISPLAY

CLIENT: NIKE SPORTSWEAR / BRIEF: PRODUCT LAUNCH CAMPAIGN

Nike launched the modern version of their 80s classic “Air Max”, the Air Maxim. I wanted to tell the story of its revolution with materials such as mirrors, perspex and led lights.

RETRO-FLECTION

INSTORE DISPLAY DETAIL

WINDOW DISPLAY

SNEAKER WALL DISPLAY

SNEAKER WALL DETAIL

CLIENT:CROSSE&BLACKWELL / BRIEF: BRAND AMPLIFICATION

OUR AIM WAS TO CREATE AWARENESS FOR THE TRIM WOMEN OF HEALTH WELLNESS PROGRAM?

For this in-aisle idea, we want to move product from its existing shelf level and shift it higher up so as to encourage women to use the step and to do a mini exercise to reach up, and stand a chance to win instant prizes.

We placed product on higher shelves to encourage the use of a stepping excercise to stand a chance to win instant prizes.

We created interactive POS for consumers to engage with. With a few pulls on the bicep banner, reveal the winning message, in order to stand a chance to win instant prizes instore.

We set up active lanes on public staircases such as Gautrain platform exits. Our BAs encouraged women to take the Trim Lane. They also handed out flyers inviting women to join the Trim-Out Sessions.

3: MINI STEP-EXCERCISE IN-AISLE

2: INSTORE INTERACTION - SHELF BANNER

1: PEAK FOOT TRAFFIC ON THE TRIM AISLE

CLIENT:CROSSE&BLACKWELL / BRIEF: BRAND INVIGORATION

5: INCENTIVISE PARTICIPATION ONLINE CONVERSATION

4: SHE LEAVES THEM TWEETING FOR MORE

We started a conversation on social networks to reintroduce our target market to Crosse & Blackwell’s free, Trim Women Of Health program.

As Trim aimed to extend their audience to a higher income black group we proposed associating with a fitness favourite amongst this target market. Khabonina is mad about being in shape and captivates her audience with her passion and candid approach. She launched her own fitness dvd and boasts a Twitter follower base of 64,900 and counting.

Tweets and facebook messages to or by the participants will be sprayed on the route the day before the race.

Tweets and facebook messages chosen by the WTT online-campaign manager, will be awarded prizes and their messages will also be heard by the WTT participants on race day.

To start creating awareness we used the existing DWTT followers on Twitter. We leveraged off the existing Discovery Vitality members to spread the word.

STEP 3: WORD ON THE STREET

STEP 4: LOUD AND PROUD

STEP 1: PRE-LAUNCH AWARENESS STEP 2: PRE-LAUNCH AWARENESS

CLIENT:DISCOVERY / BRIEF: EVENT AMPLIFICATION

Retractable  projector  

Framed  poster  on  counter  or  hung  on  the  wall.  

Counter  banner  bun8ng.  

Drip  mat  to  decorate  table.  

CLIENT: STANDARD BANK / BRIEF: BUSINESS BANKING NETWORK SESSION

We maintained the informal atmosphere by proposing to use Tasha’s as the venue so as to achieve this informal networking experience.

Our invitation was aimed at creating excitement as these cients are often invited to networking

sessions with a lack of benefit to their businesses.

4: VENUE DRESS

3: EMAIL INVITATION

1: EVENT LOGO DESIGN

Driven by our insight we created a name that would make SB’s Business Clients feel comfortable with a bunch of strangers – as business is all about making connections with other people we felt it apt to use this cliche.

2: POSTERS FOR INSIDE BANK

CLIENT: TASTIC FLAVOURED RICE / BRIEF: NEW PRODUCT ACTIVATION

To draw attention to the enhanced flavour and new packaging of the product we proposed a look and feel that mimics a market stall with fresh, fragrant produce – similar to a bazaar. Where we had a professional cook mix up ingredients from the new Tastic range to shoppers.

To cut through the clutter on the supermarket shelf we proposed a display similar to a spice rack. We also created a 5-pack bulk rice-rack which can be re-used in the kitchen.

We gave shoppers a quick tase or sniff test with the chance to win instant discounts off the new flavoured rice range, as well as freshly cooked lunch at the mall activation.

MALL ACTIVATION AND SAMPLING RICE-RACK SHELF DISPLAY

BLIND-FOLDED TASTE TEST

CLIENT: MALTA GUINNESS / BRIEF: POSTER DESIGNClient: Malta Guinness

Description: Brand Activation

The poster subtly mimiced a movie poster. Its look and feel was inspired by the final frame of the new TV ad, shown at the launch.

The new MG bottle was activated by a dance competition. Posters were put in all bars to attract our entrants.

1: MALTA GUINNESS PACK LAUNCH POSTER 2: MALTA GUINNESS DANCE POSTER

CLIENT: LOOK & LISTEN / BRIEF: TYPOGRAPHY (FATHER’S DAY ACTIVATION)

For father’s Day Mick & Nick wanted to show that ordinary dads enjoy rocking out. I was responsible for the typography.

TYPOGRAPHY OF POINT OF SALE

CLIENT: IDENTITY / BRIEF: STER KINEKOR

Concept: Cinema Nouveau needed a name and identity that was fun and innocent for its ‘09 Take Pride Film Fest.

MOVIE FESTIVAL LOGO

For Kaizer Chiefs FCs’ 40th birthday, NSW made a range of supporter wear which we had to reinforce with ‘striking’ visual communication. The feathers in the Chief’s hat inspired the art direction. The wreath commemorates the team’s milestone by using 40 soccer boots.

NSW KAIZER CHIEFS 40th ANNIVERSARY EM-

CLIENT: NSW / BRIEF: KAIZER CHIEFS 40TH ANNIVERSARY

CLIENT: ENCORE MEDIA / BRIEF: CORPORATE IDENTITY

Client: Arengo RecyclingDescription: Corporate Identity

Encore was an online music magazine which spoke to tertiery and young professionals about hot topics in music and urban culture from 2006 until 2008.

ENCORE CORPORATE ID

GO WELL

APPRECIATE YOUR TIME

HAMBALENEGAHLE

FO SHO SKO’KO

YOU’RE DA BOMB

DANKIE SAN

JS