Upload
solaman-badsha
View
616
Download
8
Embed Size (px)
Citation preview
Branding & Positioning Of
KNORR SOUP
CONTENTS
Review
Features
Brand Mantra
Bulls Eye
SWOT analysis
Marketing Mix & Strategy
Promotional activity
CSR
Big Idea
Topic ID:14-01-07-030
Review
Features
Brand Mantra
Review
Established as early as 1838 by Karl Henrich Knorr.
Knorr soup was introduced in 1957.
Knorr nowadays is in the leading position.
Its having customer review with a rating of 5 stars.
Knorr Soup is a tasty and healthy snack option for the whole family
FEATURES
Nutritious Ingredients.
Good Texture with consistency.
Variety in flavors.
BRAND MANTRA
IN TASTE & IN HEALTH
TOPIC ID:14-01-07-046
Bulls Eye
SWOT analysis
Bulls EyeValuesReliable
Visual Identity
RTB
POP
PODEasily
Digestible
In Taste &
In Health
SWOT analysis
STRENGTH
A perfect alternative for “Home made Soup”.
Extended product line with user friendly name.
Good food is main property.
Strong Mother Brand.
WEAKNESS
Presence of MSG.
Rare in rural market.
SWOT analysis
OPPORTUNITIES
Growing market share.
More healthier soups.
Improvement of ads.
THREATS
Presence of local competitors.
Maggi, Pran, Fu-wang, Cocola.
Pricing competition.
Topic ID:14-01-07-013
Marketing Mix
Marketing strategy
Marketing Mix
Marketing Mix
Products Price (BDT)
Classic Thai soup 40.00
Chicken corn soup 40.00
Mushroom soup 40.00
Chicken cup-a-soup 20.00
Chicken ginger soup 40.00
Sweet corn chicken soup 40.00
Hot & sour chicken soup 40.00
Marketing Mix
PLACE
Super shop
Retail shop
Nearby of kindergarten school
Nearby of big resident area
Beside Hospitals.
Marketing Mix
PROMOTION
Newspaper Ad
TV commercial
Billboard
Sponsorship
Radio channel promotion
Online Promotion
Marketing Mix
Marketing Strategy
Effective advertisement
Offering new flavors
Offering new flavors approximately three
Does not believe in more discount offer
User friendliness.
Marketing Strategy
Topic ID:13-01-07-045
Promotional activities
Promotional activities
Online
Initialization of Facebook & Instagram review process.
YouTube channel
Online ads.
Promotional activities
Offline
Discounts
Retailer commission
Festive offers
Package offers
Gift offers
Merging offers with other Brands
Topic ID:14-01-07-031
CSR
Big Idea
CSR
“Share a meal” campaign.
Tree plantation campaign.
Shades for guardians in schools.
Provide tiffin's to rural students.
The Big Idea
Creating Change
Flavor your life- experience a new excitement.
Bridge the gap between brain & heart.
Thank You
Always KNORR,cozHealthy Food Matters