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bigducknyc.comBrandraising
Hosted by Lisa Colton, Chief Learning Officer, See3 Communications
Presenter: Farra Trompeter, Vice President, Big Duck
#brandraising
See3 works with nonprofits and social causes, activating
people to change the world. We develop strategies and create
media to deliver on goals like fundraising, advocacy,
awareness, recruitment and more.
Our clients include:
Vice President, Big Duck
@Farra
@BigDuck
Farra Trompeter
What we’ll cover today
• What can branding do for my nonprofit?
• What is brandraising?
• What results might we expect?
Why should nonprofits think about branding?
Reasons nonprofits communicate
What does
rebranding
include?
PositioningThe big differentiating idea you
strive to own in the minds of your
target audiences
PersonalityThe tone and style you want to
communicate and be associated
with
Positioning +
Personality =
Brand strategy
• Logo
• Colors
• Typography
• Use of imagery / graphics
Visual identities contain
• Name, abbreviation
• Tagline
• External vision, mission,
values statements
• Key messages
• Elevator pitch
Messaging platforms contain
Nonprofits have to move
multiple audiences up a
‘ladder of engagement’
Reading
The Brand IDEAPositioning:
The Battle for Your MindBrandraising
What can changing
the brand really
achieve?
www.bigducknyc.com/rebrandeffect
• Your brand is a system
• Positioning and personality can drive
your brand
• Everyone, everything is a ‘brand
ambassador’
Takeaways
bigducknyc.com/archives
bigducknyc.com/workshops
facebook.com/bigduck
twitter.com/@bigduck
RSS
bigducknyc.com
Matterness: Making People Matter More in a Social World
Thursday, January 2211am pacific/2pm eastern
Allison Fine, author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, and co-author of The Networked Nonprofit.
Register at http://bit.ly/matternesswebinar
UPCOMINGFREE
WEBINAR
Thank You!