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Breakthrough DNA for your Lodging Property
Apply the Before, During, After framework to increase bookings,
enhance customer satisfaction, and orchestrate referrals and reviews.
90% of information transmitted to the brain is visual.
Visuals are processed 60,000X faster in the brain than text.
(Sources: 3M Corporation and Zabisco)
Your Website Visuals Matter
46.1% of people say a website's design is the number one criterion for discerning the credibility of the company.
(Source: Stanford Persuasive Technology Lab)
Want to try something
that’s really hard?One of the best client experience design exercises is to ask two simple questions:
1. What does everyone LOVE about [insert your category here]?
2. What does everyone HATE about [insert your category here]?
If you can be honest and objective with this exercise, and then actually ACT on the information - that can make great impacts.
This is the Least Expensive Portion of your Marketing Mix.
It’s the one where you can have the biggest impact with the least amount of money,
because they already know you.
If your average sale is $475, and if they’re going to come back 2 times in 5 years, that = $950.
If they just refer one person that immediately doubles them and their lifetime value, to $1,900.
Focus on CLV
4000%$40.56 for every $1 spent
2011 DMA study: http://www.the-dma.org/cgi/dispannouncements?article=1590
Email Marketing ROI
““Email is 3x more likely to prompt a purchase
than Social Media
McKinsey & Company “Why Marketers Should Keep Sending You Emails”
Connect & ask me anything)
Get a Detailed Audit of Your Website.
Signup sheets around the room.
Free Site Audit
Connect & ask me anything)
James Hu5o Managing Project DirectorValeo Online Marke>ng516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704 valeomarke>ng.com
@JamesHu5o @ValeoMarke>ng
Connect with me!