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10 examples of how bad SEO decisions can kill your upwards trend on Google
THE TREND ISYOUR FRIEND
by Juan González
The Trend is Your Friendby Juan González
The Trend is Your Friendby Juan González
The Trend is Your Friendby Juan González
YOU
The Trend is Your Friendby Juan González
YourCompetitors
YOU
The Trend is Your Friendby Juan González
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
Market- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
MarketMarket- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
Customers YourCompetitors
YOU
Market- place
Market
The Trend is Your Friendby Juan González
Market- place
Customers YourCompetitors
YOU
Market
The Trend is Your Friendby Juan González
Market- place
Customers YourCompetitors
YOU
Market
The Trend is Your Friendby Juan González
Search MarketGoogle
Users YourCompetitors
YOU
The Trend is Your Friendby Juan González
MarketMarket- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
Marketplace
Customers YourCompetitors
YOU
Market- place
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
You are helping the Marketplace to achieve
their objectives. ✓
The Trend is Your Friendby Juan González
MarketplaceA marketplace is the space in which a market operates.
You neither keep your promises nor accept
and respect the Guidelines
✘
The Trend is Your Friendby Juan González
1 You don’t accept and respect the Guidelines:Manual Action
serenataflowers.com
The Trend is Your Friendby Juan González
2 You don’t accept and respect the Guidelines:Penguin Update
currency-converter.org.uk
The Trend is Your Friendby Juan González
2 You don’t accept and respect the Guidelines:Penguin Update
currency-converter.org.uk
The Trend is Your Friendby Juan González
33ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google
You don’t keep your promises:Panda Update
livescience.com
The Trend is Your Friendby Juan González
33ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google
You don’t keep your promises:Panda Update
livescience.com
The Trend is Your Friendby Juan González
Market- place
Customers YourCompetitors
YOU
Competition
The Trend is Your Friendby Juan González
CompetitionMarket- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
Competitionis the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume
By varying the elements of the marketing mix: price, product, distribution, and promotion
The Trend is Your Friendby Juan González
Competitionis the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume
By varying the elements of the marketing mix: price, product, distribution, and promotion
Elements of the marketing mix: Product
The Trend is Your Friendby Juan González
4
zappos.com
The Trend is Your Friendby Juan González
4
zappos.com vs. nordstrom.com
Elements of the marketing mix: Product
The Trend is Your Friendby Juan González
5
thesun.co.uk
Elements of the marketing mix: Product
The Trend is Your Friendby Juan González
5
thesun.co.uk vs. mirror.co.uk
Elements of the marketing mix: Product
The Trend is Your Friendby Juan González
CustomerMarket- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
CustomerMarket- place
Customers YourCompetitors
YOU
The Trend is Your Friendby Juan González
Customeris the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier
How consumers think, feel, reason and select between different alternatives
The Trend is Your Friendby Juan González
Customeris the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier
How consumers think, feel, reason and select between different alternatives
The Trend is Your Friendby Juan González
How consumers think, feel, reason and select between different alternatives
Customeris the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier
The Trend is Your Friendby Juan González
6 User behavior: Demand (Zeitgeist)
rugbyworldcup.com
Rugby World Cup 2011Rugby World Cup 2015
The Trend is Your Friendby Juan González
6 User behavior: Demand (Zeitgeist)
rugbyworldcup.com
Rugby World Cup 2011
Rugby World Cup 2015
The Trend is Your Friendby Juan González
Users YourCompetitors
YOU
The Trend is Your Friendby Juan González
The Trend is Your Friendby Juan González
7 Blocking Google-Bot from crawling the site
apple.com
The Trend is Your Friendby Juan González
7 Blocking Google-Bot from crawling the site
apple.com
The Trend is Your Friendby Juan González
8 New domain name & new site architecture
dunem-mill.com vs. dunelm.com
The Trend is Your Friendby Juan González
8 New domain name & new site architecture
dunem-mill.com vs. dunelm.com
08.10.2012
The Trend is Your Friendby Juan González
royal.gov.uk
9 Google Mobile: Not mobile-friendly
The Trend is Your Friendby Juan González
etymonline.com
-70%
9 Google Mobile: Not mobile-friendly
The Trend is Your Friendby Juan González
london.gov.uk
10 New web design without 301 redirects
The Trend is Your Friendby Juan González
london.gov.uk /what-we-do/
/priorities/
10 New web design without 301 redirects
The Trend is Your Friendby Juan González
london.gov.uk
1
>100
40
8
10 New web design without 301 redirects
The Trend is Your Friendby Juan González
the new normal…
90% losses!Merry Christmas!
Eeeeeeeeek!
changed from SaveYourself.ca to PainScience.com
Google Analytics
SISTRIX
data for both domains
data for both domains
The Trend is Your Friendby Juan González
The Trend is Your Friendby Juan González
It’s just a matter of perspective
- What Does Google Want? - Does Organic CTR Impact SEO Rankings?
- Is SEO Actually All About Content Marketing?
The Trend is Your Friendby Juan González
The Trend is Your Friendby Juan González
The content has always been the most important part
SEO is 50% avoiding mistakes and 50% coming up with great ideas
The Trend is Your Friendby Juan González
Danke! Thank you!
The Trend is Your Friendby Juan González
