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Bubble HeadsOn Tinder Coming to Bangladesh
Asif Sharmin AbirRifatAyan
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Dating app
Social Discovery
The first swiping app in 2012
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GoalSet Digital Campaign for Bangladesh
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ConcernsSocial Barriers- No Dating
Local Competitors
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Confusion Competitors Exists despite Barriers
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Reason
Acceptance of Dating
In Public
NO
Not in Public
YES
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Opportunity No deep penetration of market
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Campaign Theme
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Focus on
No mass marketing
Give a sugarcoat
Deep penetration
Reach the TG
Make them happyWell come to you!!
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Campaign Tools
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Our TG will be
Age Group: FB: 18-26
Google: 18-30
Psychology: Emotional
Social Opportunists
Verbally: Introvert
Extrovert
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Slogan/Tagline
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Campaign
Plan for
Facebook
Appearance Style
Sponsored Image Post Sponsored App Post
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Search Segments
Mobile OS: android, iOS, windows
Relationship status: single, its complicated, divorced,
widowed
Interests: Music & Movie lovers, Social app users
Facebook
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Areas to reach
Status Psychology:
feeling: lonely, broken, heartbroken, depressed, empty,
incomplete, emotional
Looking for: friend, girlfriend, partner, answer
Chat keywords: beautiful, pretty, sweet, like you, propose,
asking out, alone
Page hunt: for ex-
Facebook
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Area not to reach
interests: religious pages and groups
Facebook
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Campaign Schedule
Estimated time frame for awareness: 6-8 months
Time schedule:
Boost hour: 11pm to 2am
priority: sponsored app (High), sponsored image (low)
Regular hour: 12pm-10pm
priority: sponsored image (high), sponsored app (low)
Facebook
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Campaign Plan for Google
Theme
search keyword
Region setting
Bangladesh
Age: 18-30
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Search Keywords
24hrs schedule
beautiful girls
celebrity searches
breakup
Dating in Bangladesh
Dating websites
Dating apps
looking for love
good company
Google
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Summary
Grab opportunity
Use Tools
Area Selection
Avoid Social
Destruction
Proper
scheduling
Tinders at your screen!!
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Thats all for now!
