Building a Creative and Compelling Brand Voice on Social Media

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  1. 1. Building a Creative and Compelling Brand Voice on Social Media by Erica McGillivray @emcgillivray
  2. 2. What does "creative" and "compelling" mean? @emcgillivray
  3. 3. @emcgillivray
  4. 4. 5 Tips: How can we do this? @emcgillivray
  5. 5. 1 @emcgillivray Find brand voice, style guides, and history New York City Transit Authority
  6. 6. @emcgillivray Create a persona2 Netflixs Jessica Jones
  7. 7. 3 Try different content on different channels Taco Time NW
  8. 8. @emcgillivray 4 Do what your competitors aren't doing
  9. 9. @emcgillivray 5 Don't ask for permission Badlands National Park
  10. 10. @emcgillivray Creative and compelling means taking risks
  11. 11. Brand equity Your community Your career Your soul Now thats rewarding!
  12. 12. Stay in touch erica@cmxhub.com @emcgillivray