Building Consumer Confidence

in the Age of DataA Brief Introduction

Madeline Ross | @madelinekbr

Data is everywhere.

“Big data is the foundation of all megatrends that are happening

today, from social to mobile to cloud to gaming.” - Chris Lynch, Vertical

Systems

“Information is the oil of the 21st century, and analytics is the engine.”

- Peter Sondergaard, Gartner Research

“Errors using inadequate data are much less than using no data at all.”

- Charles Babbage

The big data market is projected to top $84B in 2026.

-Wikibon

It’s estimated that by 2020, there will be 450 billion business transactions

on the Internet each day. - IDC

Aroound 2.5 quintillion bytes of data are created every day. - IBM

Individuals are increasingly concerned about who is collecting their data and what is being done

with it.

Location data is especially valuable for companies…

and especially sensitive for individuals.

How can you address privacy concerns about your company’s use of data?

This session will cover:

Why privacy matters and how privacy protection can be a differentiator.

EXORCISING THE GHOST OF BIG BROTHER

The most common triggers for individual discomfort and loss of trust.

WHERE ARE YOU LOSING TRUST?

How product and marketing teams can work together to build consumer trust.

PRIVACY BY DESIGN

How companies have incorporated privacy protection into their brand identity.

CASE STUDIES

Madeline Ross | @madelinekbr