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What Is Business Model
A business model thus describes the rationale of how an organization creates, delivers, and
captures value(Wikipedia - https://en.wikipedia.org/wiki/Business_model)
Marketing Finance
A process that focuses on the economical and financial valuation of all essential aspects for
your start-up success from a marketing perspective
The main outcome from this process is the
Dynamic business model
The Dynamic Business Model Stages
Qualitative Market Research and new category definition
Precise Market Strategy and market plan
Setting critical assumptions such as:• Sales targets in relation to the new target market• pricing model• The volume of manpower and organizational growth• Structure of current costs such as marketing, operational,
administrative and general expenses, etc.• Establishment costs
Building market penetration rate
Building Profit & loss report for 3-5 years
Valuation, ROI and NPV sensitivity table calculation
It is not about the numbers you write, it is
how you make them work!
Outcomes from the Dynamic Business Model
Excel File which
includes
Assumptions based on market research
and benchmark
Financial Reports for Investors
Predicted revenues and sales goals
Predicted profit & loss
Valuation, ROI and NPV
sensitivity table
P&L For Investors Presentation
The expected cost structure
Are you facing challenges in marketing your
startup?Share it with us
and we will be happy to help!. - .www Gaia VSM com
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