~ Oktopost is lovingly made in the startup nation Israel ~

Customer Success+1 (646) 559-6157

The leading B2B social media management platform

- Use Case: Tracking Social Activity in Marketo -

Social Lead Capture – Extreme Use Case

User  fills  out  contact  form  on  company  website  

 

Marketo  will  know  which  Tweet  the  lead  came  from.  This  data  is  not  available  without  Oktopost.  Boom.  

Start  Here  

Oktopost  user  publishes  content  to  Twi>er  

 User  clicks  on  Tweet  leading  to  Wall  Street  Journal  

 

User  reads  about  Acme  and  decides  to  search  for  the  company  on  Google  

 

h>p://acme.com  

(Click  data  captured  by  Oktopost)  

Magic  Cloud  

Tracking (All) Social Clicks

Marketo  will  be  aware  of  each  and  every  social  click.  This  informaJon  is  registered  in  Marketo  as  a  webpage  visit  and  can  be  used  in  reporJng,  analyJcs,  lead  scoring,  segmentaJon,  etc.  

Start  Here  

Oktopost  user  publishes    content  to  Twi>er  

 

SomeJmes  the  tweet  links  to  the  company’s  website  

 

Other  Jmes  the  tweet  will  link  to  third  party  websites  

 

(Click  data  captured  by  Oktopost)  Oktopost  Cloud  

h>p://acme.com