Upload
masudur-rashid
View
618
Download
2
Embed Size (px)
Citation preview
@b l o g g e rm a s u d
MasudurRashidCo - F o u n d e r D e v s Te am L im i t e d
CareerinEmailMarketing
@b l o g g e rm a s u d
Email marketing is directlymarket ing a commerc ia lmessage to a group of peopleusingemail.
WhatisEmailMarketing?*
@b l o g g e rm a s u d
TypesofEmailMarketing*
Direct emails
Solo Ad / Bulk
Transactional emails
Email Marketing
@b l o g g e rm a s u d
DirectEmails
Direct email involves sendinga n e m a i l s o l e l y t ocommunicate a promotionalmessage (for example, anannouncement of a specialofferoracatalogofproducts).
@b l o g g e rm a s u d
SoloAd
Asoloadisaone time emailblastyoubuy from a vendor that has created a"list" of people they have collected. TheothernameofSoloAdis:BulkMail.
@b l o g g e rm a s u d
TransactionalEmailsIfausersignsupforyourwebsite,youshouldprobablywelcomethemwithalovelyemail.That’satransactionalemail.
Example: -Signup -Verify -Report -Purchase invoice -Password recovery -Password changes confirmation -Notification -Etc
@b l o g g e rm a s u d
WhoNeedEmailMarketing?
} Affiliate Marketer } Blogger } Online Shop } Entrepreneurs } Freelancer } Marketing Consultant } C-Level Officers } Others Professional
@b l o g g e rm a s u d
WhyNeedEmailMarketing?AverageEmailROIisOver44:1AccordingtotheDirectMarketingAssociation(DMA),forevery$1marketersspendonemail,theaverageROIis$44.
EmailDeliversMoreLeadsThanAnyOtherMarketingChannel42%ofbusinesseslistedemailmarketingasthetopdigitalmarketingchannelforleadgeneration.
EmailEffectivenessisIncreasingOver70%ofUSconsumersreademailontheirphoneseveryday(that’sover100millionpeople)andthatnumberisincreasingdaily.
EmailDrivesOnlineandOfflinePurchases81%ofonlineshopperssaidtheywerelikelytomakepurchases(onlineoratastore)asaresultofatargetedemailcampaign.
@b l o g g e rm a s u d
EmailMarketingCareers
-TheaverageSalaryofanEmailMarketingManageris$58,767
-TheaveragesalaryofanEmailmarketingcoordinatoris$39,983
-TheaveragesalaryofanEmailMarketingassistantis$35,255