Card Abandonment.Taking stock.
Guillaume RigalCMO, Effinity
@guillaumerigal@guillaume
Before we go for a much-deserved drink.
Let’s get youin the mood!
Is mighty RTB-basedretargeting backfiring?
Using product images from Instagram?
Do we wow? seduce?cajole?
Are you usingFacebook / Instagram Dynamic Ads?
Summing up
• Creative
• Technology
• Audience
è True personalized and human experience?
Thank you.Get out of here.Have a drink.You deserve it!
And happy to chat further at the bar.