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Personalization and automation: 150.000 display & text ads generated exactly to the tastes of each user

CASE STUDY 2014 - Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

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Get Full HD video of this speech http://video.marketingfestival.cz Marketing Festival - World-Class Digital Marketing Event #mktfest Czech Republic

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Page 1: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

Personalization and automation:150.000 display & text ads generated

exactly to the tastes of each user

Page 2: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user
Page 3: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user
Page 4: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

150+ Guestsper CON

Page 5: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

GOALS: sell as many tickets as possible,

achieve ROI > 100%

Page 6: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

STRATEGY: 1. personalize the text & display ads

on the basis of customer preferences

2. Maximize coverage of guests fans

Page 7: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

Average William Shatner fan

Meet your idol in your city!

Page 8: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

Challenge: How to create thousands or even

tens of thousands display ads, remarketing lists,

keywords & text ads?

Page 9: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

GOOGLE API

Page 10: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user
Page 11: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

45.760 display ads104.303 text ads61.946 keywords

Page 12: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

showcase of automatically generated banners

Page 13: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

RESULTS: Target ROI exceeded 300%

14.000+ tickets soldhappy client :)

Page 14: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

Automationeffective campaigns and real resultsallow us to use "out of box" strategiescool creatives that satisfy every user

Page 15: CASE STUDY 2014 -  Vlado Cintula: 150 000 display and text ads generated exactly to the site of each user

Thank you for your attentionIf having any questions, please feel free to ask

Vlado CintulaSenior SEO/SEM consultant, RIESENIA.com

facebook.com/vlado.cintula

@Vlado_Cintula

+vladocintula