Customers are using computers and mobile devices to shop for

products and services.

How can you reach them without having a web

presence?

Neglecting Online Marketing Entirely

Like every seasonal business, this fencing contractor had a hard time finding qualified leads and business during the winter

months, from November to February.

A pattern that was clearly shown through their website traffic and conversion data.

The Challenge:

• Improve the site’s search visibility to attract traffic from non-branded search queries.

• Increase the number of leads generated through the website.

• Avoid additional advertising or PPC spending to keep leads at an allowable cost.

The Goals

Before the company became a part of our program, most of the search traffic to the site came from branded search queries. In

other words, people typed the company name or any of its variations to get to the site. They had little to no visibility in

unbranded search results. The goals were clear:

The Tactics

Improve the site’s non-branded search visibility through a combination of SEO activities including:

• Restructuring site content with focus on relevance

• Site redesign to improve site speed, navigation and overall user experience

• Local Search Consolidation

• Link building

• Viewer responsive pages serving up highly relevant content to visitors based on their location and search queries

• Conversion optimization

The Results: Site Traffic Winter 2014/2015

Non- branded search traffic increase

Direct traffic increase

Disclaimer: Not every company in the program will experience these exact results. Results may vary based on location, type of service, demand, level of competition and market size.

The Results – Search Traffic Increases Winter 2014/2015

The Results: Lead Generation Winter 2014/2015

More leads during the toughest months!

Disclaimer: Not every company in the program will experience these exact results. Results may vary based on location, type of service, demand, level of competition and market size.

“I can't thank Contractor Nation enough for providing us with the knowledge, know-how and most importantly the ability to generate quality leads. The Reliable Fence name is a 47-year-old family run business that has a great reputation and brand, but in today's age of internet based economy, Contractor Nation has given us a new lease on life by building and managing our website and internet based lead generation. The Contractor Nation team of Rick Cleri, Samantha Gray and Marianne Koiva have awakened the ‘sleeping sales lead giant’ that has enabled us to grow our leads, improve our appointment conversion rate, closing ratio and more importantly average dollar per sales”

"Big Joe" Iannone President/Owner, A Reliable Fence

Customer Testimonial

Every lead generated through the program was an exclusive lead, which came from their own, branded website or ringing through the company’s phone! They did not have to bid against local competitors for them!

Contractor paid ONLY for leads! No setup fees, no PPC fees or any type of upfront cost.

Contractor paid only for leads generated through our own marketing and SEO work. We did not charge for traffic generated by branded search or any of the company's own advertising and marketing efforts.

Paying for Results! The Contractor Nation Difference

We are a team of over 50 experts in different aspects of internet marketing with 8 years of experience in generating leads for specialty contractors. And we want to help you too!

We want to help you grow!

Watch our About Us Video to learn more about Contractor Nation’s exciting Internet Marketing Program.

Or watch our Video Testimonials and see what the contractors we work with say about us!

Are you ready to take your business to the next level?

Call 1-888-861-9840 or Click to Sign up for a FREE Consultation!