Case Study: Shot On iPhone 6 - Matthew McConnell and Sarah Markstaller

Campaign Overview

http://www.mediaartslab.com/

Overview: The Product

Overview: The Product

The Challenge: Market Analysis

http://www.idc.com/prodserv/smartphone-market-share.jsp

http://www.idc.com/prodserv/smartphone-market-share.jsp

Problem Recognition: Competition

Target Audience

Audience: Consumer Insight

Audience: Consumer Insight

The Campaign: The Brand Insight

The Campaign: The Big Idea

The Campaign: Selecting the Photos

The Campaign: Selecting the Videos

https://www.youtube.com/watch?v=-1KI3pXQaeI

https://www.youtube.com/watch?v=dpvWYP3xztg

The Campaign: Inspire

Media Strategy Overview

Media Strategy: Paid

https://youtu.be/3P2NgVq9Foo

http://www.cultofmac.com/327169/photographers-thrilled-with-exposure-from-shot-on-iphone-6-ad-campaign/

Media Strategy: Owned

http://www.apple.com/my/iphone/world-gallery/films/

Media Strategy: Earned

https://www.instagram.com/explore/tags/shotoniphone6/

http://time.com/3726913/apple-iphone-photo-campaign/

http://time.com/3726913/apple-iphone-photo-campaign/

https://medium.com/vantage/also-shot-on-an-iphone-6-pokes-fun-at-apple-gets-taken-down-6b201821135d#.wqw3yayvm

Results/Conclusion

Results/Conclusion

https://youtu.be/C94ovy_WIsI?t=1m47s

https://youtu.be/C94ovy_WIsI?t=1m47s

Marketing

Case Study: Shot On iPhone 6 - Matthew McConnell and Sarah Markstaller