© 2013 SAPIENT CORPORATION | CONFIDENTIAL

MUST WIN MOMENTS:STOP SELLING PRODUCTS, START CREATING MOMENTS.

WE’VE ALL BEEN BUYING STUFF ONLINE FOR SOMEWHERE BETWEEN 15 AND 20 YEARS NOW

A S C O N S U M E R S …

WE’VE ALSO SEEN THE EVOLUTION FROM THE OTHER SIDE

T B C

IMG source: Exitbee.com

WE ARE IN THE AGE OF CONTEXTUAL COMMERCEW H A T D O P E O P L E T E L L U S ?THE AGE OF

CONTEXTUAL COMMERCE

CRO & DATAW H A T D O P E O P L E T E L L U S ?

T B C

MESSAGING APPT B C

AMAZON ECHOT B C

EMOTION - THE DIFFERENCE BETWEEN A TRANSACTIONAL MINDSET AND CREATING LOYALTY,

VALUE AND GROWTH FOR YOUR BRAND

T B C

PRIMINGT B C

LESS BUT BETTER

CUT

T B C

ADIDAS OFFERINGHYPER CUSTOMISATION WITH IT’S FIRST EVER3D PRINTED SHOES

THE FLATTENING OF PRIVILAGE

WEALTHFRONT – TECHNOLOGY CREATES GROWTH

T B C

EMPOWER CONNECTED STAFFT B C

HOWT B C

25

DATA ANALYTICS TELLS YOU WHATIS HAPPENING, ETHNOGRAPHIC RESEARCH TELLS YOU WHY

IDENTIFY THEMUST WIN MOMENTSFOR YOUR BRAND

HAVE ANEXPERIMENTAL MINDSET. START CREATING EMOTIONAL CONNECTIONS.