Upload
vignaesh
View
23
Download
2
Tags:
Embed Size (px)
Citation preview
ROLE OF MARKETINGCOMMUNICATIONS
The Role of MarketingCommunications
Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.
ChangingMarketing
Communications Environment
Marketing Communications’
Prime Contributions
• Brand Equity• Sales
Brand EquityA brand is a logo, symbol, or name
associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity.
Brand Equity
Brand Awareness
Perceived Quality
Brand LoyaltyBrand Identity
Brand Association