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Chaitanya Sharma Email: [email protected] Phone: +91- 9970053904, 9766613726
B. Tech (Computer science, honors) (2008-2012) (Scholarship Holder), Executive MBA (Marketing & HR)(2012-2014), Professional diploma in Digital Marketing (DMI, NIIT )(2014), Google Adwords certified
Career Objective :-
To use my analytical, creative and technical skills to bring the best out of me, be a part in an environment of growth and excellence and earn a job which provides me job satisfaction, self development and help me achieve personal as well as organization goals.
Professional Experience :-
1) Currenty Working in Return On Web, Pune as a Digital Marketing Analyst (Feb. 2015-Till now).
Job responsibilities
Campaign strategy Identifying client objectives and advising on suitable measurement strategies. Benchmarking performance across all online channels and advising on KPIs. Using methodical performance analysis to influence/support campaign strategies.
Reporting and Analysis Developing custom marketing dashboard concepts for client reporting via Excel. Reporting on key metrics, analyzing and interpreting trends and providing actionable
Insights based on available analytics data. Analyzing the effect of different online and offline channels on each other and
developing and implementing innovative strategies for improvement and growth. Analyzing online user behavior, conversion data and customer journeys, funnel
analysis and multi-channel attribution. Performing ROI analysis to evaluate efficiency and effectiveness of different
marketing campaigns.
Digital Marketing Plan and execute all web, SEO, SEM, social media and display advertising campaigns
Search Engine Optimization- On page and off page optimization for improved organic ranking for the clients
Search Engine Marketing- Creating google adwords account, structuring account, Managing, & monitoring for higher CTR, increased conversions and improved ROI
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Remarketing- Following up the target audience who visits the client’s website with the right targeting and display advertisement
Google analytics: Measure and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs) through google analytics.
Social Media Marketing: Design, build and maintain social media presence for the clientsDesigned and managed the social media campaign for ABS fitness, Pune resulted into huge success with reach of 87,000 in 25 days
Landing page optimization to improve user experience and engagement
Client focus Delivering regular reporting and analysis documentation to clients and presenting
findings or test results in person or via conference calls. Representing Return On Web Insight team in client meetings and pitch presentations. Assisting in educating clients on the benefits of digital marketing and the importance
of online measurement & performance optimization.
Analytical and technical Providing consultancy on campaign tagging and additional on-site tracking. Spotting potential to implement innovative new methodologies and improve
Analytical procedure. Using available data sources to deep dive and troubleshoot campaign (and overall) performance
issues and propose methodical optimization tests, both on-site and campaign based.
Communication Working closely with the commercial team to identify and explore opportunities to
cross-sell services and support new client acquisition. Collaborating with the search and social teams to enhance client reporting and
performance measurement and conduct detailed analysis work when required. 2) Worked with Mewar University as a Training & Placement officer. (Dec. 2012-Feb 2015).
Job responsibilities
To look after the training and placement activities of students. To have close liaison with industry Like Schneider Electric India, CEAT Tyres Ltd.,
Se Forge Ltd., Caparo Engineering India Limited, J.K Cement, Adani Wilmar Ltd. and with more than 200 companies for Training and Placement of students.
To collect feedback from the various industry experts.
Identifying training and development needs within an organization through job analysis, appraisal
schemes and regular consultation with business managers and human resources departments to
guide students better.
Designing and expanding training and development programmes based on the needs of the
organizations and the individual. To analyze the critical attributes required to develop in students to become the suitable candidate
as per the industry requisites, feedback as basis. Arrange Training programmes for soft skills and for interview facing skills for the students using
institutional and external expertise.
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Monitoring and reviewing the progress of students through questionnaires and discussions with
companies H.R Managers. To work in consultation with Coordinator Industry‐Institute Interaction for organizing lectures
from the professionals from industry. To organize the entrepreneurship workshops.
3) Worked with Global space technologies, Mumbai as a Android Application Developer Trainee (27aug 2012-15dec 2012).
Certification:-
Google adword certified. Certified in java programming language in SE6 by Oracle.
Awards/Achievements:-
Ranked 1st in 1st, 2nd,3th year in B. Tech across all branches in college. Earned scholarship in B.Tech in 1st , 2nd ,3rd, 4th year. Awarded as Best Student in 2009, 2010 & 2011. Earned highest position in cultural activities in B.Tech.
Skills:-
Highly developed interpersonal skills. Goal oriented, proactive, Self motivated, responsible and quick learner. Strong leadership skills. Excellent communication, presentation and interpersonal skills.
Extracurricular:-
Headed the Student Welfare Committee. Organized and coordinated the College fest “Samartha” and National level tech fest
”Xperia2K11”. Participated in Chess competition
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Technology: - Digital Marketing : SEO, SEM, Web Analytics, Email marketing, Social media marketing, Mobile marketing, Brand Building . Languages : C, C++, Core Java, HTML,CSS Databases : MS Access, SQL Operating System : Windows 98/NT/2000, UNIX.
Qualifications: -Degree and Date Institute Major and SpecializationExecutive MBA,
(Marketing & hr ),2014Mewar University Result Awaited
Professional diploma, Digital Marketing,2014
Digital Marketing Institute, NIIT 80%
B.Tech honors, computer science,2012
Mewar college of engineering, Chittorgarh (R.T.U) (Rajasthan)
Computer science76.% Aggregate
12th,2008New Look central school(C.B.S.E)B
Bhilwara,Rajasthan67%
10th 2006St. Anselm sr. sec school(C.B.S.E)
Bhilwara,Rajasthan64 %
Personal Details: -
Date of Birth 22 May 1990Gender MaleNationality IndianMarital Status SinglePermanent Address Shivam 4-G-41 New Housing Board Shastri Nagar, Bhilwara, Rajasthan, 311001
Current Address 304 Kumar Shantiniketan Sus road Pashan, Pune, Maharashtra
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