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MANAGING RETAILING,
WHOLESALING, AND LOGISTICS
HYDEE R. RAQUID
MMDPBatch5
RETAILING
Definition ?
3 Types of Retailers
4 Levels of Retail Service
RETAILING
Retailing – includes all the activities involved in
selling goods or services directly to
final consumers for personal,
nonbusiness use.
TYPES OF RETAILERS
3. Corporate Retailing and Franchising
1. Store Retailer
2. Non-Store Retailing
STORE RETAILERS
- are establishments where consumers can
shop for goods and services such as
department stores, specialty stores,
supermarkets, convenience stores, and
catalog showrooms
LEVELS OF STORE RETAIL SERVICE
Self-service
Self-selection
Limited service
Full service
Self-service – customers are willing to
“locate – compare – select”
process to save money.
LEVELS OF STORE RETAIL SERVICE
Self-selection – customers find their own goods,
although they can ask for assistance.
LEVELS OF STORE RETAIL SERVICE
Full service – sales people assist in every phase
of the “locate-compare-select”
process. High staffing cost and
services result in high-cost retailing.
Limited service – Customers need more
information and assistance.
LEVELS OF STORE RETAIL SERVICE
Direct
selling
Buying
service
Automatic
vending
Direct
marketing
4 NONSTORE RETAILING
Direct selling - door to door
selling or the home sales
parties. e.g. Tupperware, Electrolux
Direct marketing – catalog
marketing; e.g. tele
marketing, electronic and
internet shopping
4 NONSTORE RETAILING
4 NONSTORE RETAILING
Buying service – a storeless
retailer serving a specific
clientele entitled to a discount
in exchange for membership.
Automatic vending – offers 24-hour
selling and self-service
Corporate chain store – Two or more outlets
owned controlled, employing
central buying and mer-
chandising and selling
similar lines of merchandise.
Voluntary chain – wholesaler-sponsored
group of independent retailers
engaged in bulk buying and
common merchandising.
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
Retailer cooperative - independent
retailers using a central buying
organization and joint promotion efforts.
Consumer cooperative –
a retail firm owned
by its customers.
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
TYPES OF CORPORATE
RETAIL ORGANIZATIONS
Franchise organization –
contractual association
between franchisor and
franchisees.
Merchandising conglomerate – a corporation
that combines several diversified lines and forms under central ownership.
RETAILING
- Either a store retailing, nonstore
retailing or corporate retailing.
Which Level of Service in Store
Retailing do you Prefer?