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Pi Sigma Epsilon:Ad Agency Presentation
Agency RolesTeam Leader: Tzippy Bryer-Satkin
Account Coordinator: Kaitlyn Hemstreet
Promotions Coordinator: Carly Morse & Matthew Smith
Brand Strategist: Nina Ilario
Creative Team: Zachary Thomas & Mary Bishop
2
Logo
Slogan
Color Palette
Tzippy Bryer-Satkin
Tzippy Bryer-Satkin
5
S W
O T
Strengths Weaknesses
Opportunities Threats
Nina Ilario
Strengths • Catering
• Chicken Salad Chick App – CravingCredits
• Quality Food
• “Chicky” Employees
Nina Ilario
Weaknesses• Limited freedom to market as a franchise
• Limited ability to promote on campus
Nina Ilario
Opportunities• Campus Representative
• Increase Online Presence
• Promotional Events
• Reaching out to Sororities
Nina Ilario
Threats• Seasonal downfall when students leave
• Proximity to competition
Nina Ilario
Competitor Analysis
Nina Ilario
Instagram Followers
TwitterFollowers
Yelp Reviews (Local)
Yelp Stars (Local)
Facebook (Local)
Facebook Check Ins (Local)
Chicken Salad Chick
9339 4756 1 Review
5 Stars 2818 Likes 318 Check Ins
Jason’s Deli 3583 16K 21 Reviews
3.5 Stars 373 Likes 1520 Check Ins
Zoe’s Kitchen
12,200 23.1K 27 Reviews
4 Stars 50 Likes 341 Check Ins
Schlotzsky’s 2209 13.1K 11 Reviews
3 Stars 5914 Likes 2315 Check Ins
ObjectivesShort Term GoalsCreate an Event for Spring Create Social Calendar and BlogGoogle Plus
Long Term Goals Game Day Packages Sorority Rush Package Campus Representative
Matt Smith
Short-Term Goal
Matt Smith
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Current Social Media Usage
Facebook98%
Google Maps1%
Yelp1%
Current Usage of Local Social Media
FacebookInstagramTwitterGoogle MapsYelp
Short-Term Goal
Local National Goal by 20170
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2
3
4
5
6
7
8
9
108.86
2.58
5.00
Facebook Likes per Visit
Zach Thomas
14
Social Media Suggestions• Google Plus
• Replying to Facebook posts
• Add a blog to allow customers to share their experiences
• Create a HootSuite account to plan and monitor social media use
Short-Term Goal
Zach Thomas
15
Hootsuite BenefitsShort-Term Goal
Zach Thomas
16
Google+• Increase local SEO rankings
• Optimize local map pack
Short-Term Goal
Tzippy Bryer-Satkin
Long-Term Goal
• Insight into your
audience
• Highly flexible and
interactive
• Event sponsorship
• Search Engine
Optimization (SEO)
Be a Blogger
Mary Bishop
Campus Representative• Direct contact with Chicken Salad Chick
• Interact with students on campus
• Act as a Liaison
Long-Term Goal
Kaitlyn Hemstreet
Bulldawg Tailgate Package• Includes:• Five pounds of your favorite chicken salad• Wheat crackers or chips• Choose one:
• Pasta salad• Broccoli salad• Grape salad
• Utensils/plates/napkins
• Student IDs receive free cookie platter
Long-Term Goal
Kaitlyn Hemstreet
Sorority Outreach • Contact Panhellenic Council
• Meal cards in lunches
• Fall rush participants
• The target market will be 17-21 year old girls
• Presence will become known on campus
Long-Term Goal
Carly Morse
What We’ve Learned
21Mary Bishop
• Importance SWOT
• Event Coordination
• Collaborative Effort
• How to Properly Manage Social Media
• Different Channels of Communication
Questions?
22