GRAPEAGENCY

TargetMarket

11-17Males & Females

Rebellious Go-gettersEnergetic

The Sitch

“Experience an old favourite!”

YouthfulHumourPositiveColourful

Central Theme

Interactive Print Ads

Encourage the primary target market to engage & interact with the Chiclets

brand by creating a memorable experience with the unique coupling

of print & social media

Video MediaUse a famous pop culture

icon to grab the target market’s attention and

incite interest in the contest & spearhead

promotion

Promotional Sales Campaign

Provides the target market a chance to win prizes & have a great

experience from the moment they purchase a package of Chiclets gum

Partner with King Digital

Entertainment & Cineplex TIMEPLAY

to create a geolocated version

of Candy Crush Saga

Online Geolocated Game

Experiential Marketing Campaign

Associate the Chiclets brand with the fun, exciting and memorable

experience the primary target have during their visits to amusement

parks such as Canada’s Wonderland

Interactive Campaign The Pop-up “Chic Live Experience” Zone will

build product association by offering

cool advanced technology, and

associates Chiclets with modernism, coolness &

digital technology

Technology-reliantMost used device: Smartphone

Most used social media apps: Snapchat, InstagramMost visited social media site: YouTube

Want brands to reach them via social media

2016 Package Redesign

 

Let’s Chic TogetherGRAPE AGENCY