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As the Internet continues its rapid development in China, digital marketing here is beginning to adopt many of the same marketing strategies and services used in other parts of the world to help advertisers to attain their marketing objectives effectively. Display ads, when purchased and analyzed through RTB and other systems, are once again playing a vital role in digital marketing. When tied to search through retargeting, the overall effectiveness of display ads increase exponentially. This white paper specially reviews the growth of China’s online ad exchanges that now help advertisers understand, monitor an react to changes in the ad environment. This helps them conceive and manage promotional strategies in real time that engage consumers and deliver meaningful marketing results.
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