Points to Remember While you Choose Your Email Service Provider

There is long list of email marketing companies to choose from. Ensure

they uses latest email marketing practices.

State-of-the-Art Technology

• Check for ESPs which uses updated technology and email designs for your email marketing campaigns.

• Ensures high deliverability of your email campaigns.

• Provides web analytics report along with ISP wise delivery reports.

Campaign Management

• ESPs must facilitates its users to organize and execute email campaigns.

• It must allow scheduling emails at specific time & date.

Advanced Reports

• The more you track your email campaigns the better it is for you to analyze it.

• Check if your ESPs gives detailed report on performance of your email marketing campaigns.

Few more Features on ESPs

Must Have Features for Successful Campaigns

• CAN SPAM Compliance

• Auto-Responders

• Click-Through Tracking

• Event Triggered Email

• Mailing List Management

• Newsletter Management

• Subscribe / Unsubscribe

Spam-Check for Your Email Campaigns

• Each time before shooting your emails check if that the content is spam free

• Your email service providers offers spam check provision for your email creative before every release.

Auto Responders/ Trigger Messages

• Reputed email service providers allows you to set any number of default email creative as email triggers.

• Thus allowing you to sent “welcome mail” “thank you mail” etc. thus email will be sent automatically to respective clientele.

Good Assistance and Support

• If your ESPs have perfect technology and you are unaware about how to use it or your email marketing campaigns are not fetching you desired results. Then there is no point in depending on that service provider.

• Check if your ESP provides you with 24*7 support which is the best.

24*7 Support

Check if ESPs can provides you support like

Email supports

Live chat

Phone support

Dedicated account manager

Online Training

Free Campaign Strategy Consultation

Deliverability Consulting

Email Marketing for Your Business

Thank You

Website : http://www.icubes.in

Blog : http://icubes.in/blog

Follow us on Social Media Pages