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ITV Online Steve Forde Director of Online Product & Marketing
ITV Online Steve Forde Director of Online Product & Marketing
TOP TENBiggest Marketing
Moments 2016
TOP TENBiggest Marketing
Moments 2016
ITV Online
ITV Hub ITV YouTube Channels
ITV Programme Apps
ITV Social Video
ITV Hub ITV YouTube Channels
ITV Programme Apps
ITV Social Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion Views
ITV Hub ITV YouTube Channels
ITV Programme Apps
ITV Social Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion ViewsCold Feet
Big Shows of 2016
MarcellaLove
Island
Family Guy
TOWIE
VictoriaEuros 2016
The Durrells
1 Know your audience
2 Building with your users
3 Create minimum viable solutions and iterate
4 Find the pain points
Know your audience1
It’s a much nosier world
Loads of great programmes
Although live TV remains at the heart, the viewing landscape is changing
Average viewing trends show a slowly changing landscape…
0 50 100 150 200 250
2014
2015
2016Live
VOSDAL
1-7 Day
8-28 Day
Unmatched
Average Minutes per Day - watching TV set
And we naturally want to understand viewers better
Loads of insight coming out of this research
No living room is the same
Viewers have more control
Online is making more shows accessible
Togetherness matters
How viewers find & watch TV has
evolved
Being involved enhances
togetherness
Deci
sion
to v
iew
2 weeks prior 1 week prior Day of Tx Tx 3 days post Tx 30 days post Tx
Final hour
Prime time
We have added targeted email on day of transmission
And we’re using notifications to nudge viewing
Building with your users2
Old ITV Player
New ITV Hub
Create minimum viable solutions and iterate3
iOS: Previous UX
iOS: New UX
Downloads
Find the pain points4
Ad Trials
The ITV Hub+
ITV’s YouTube Channels
What’s next?
Registration
Recommendation and personalisation
The ITV Village
Objectives & Key Results
OKRs
1 Know your audience
2 Build with your users
3 Create minimum viable solutions and iterate
4 Find the pain points
Thank you
Steve Forde Director of Online Product
& Marketing